Offering Ample Marketing Support, Verint Strives To Accelerate Partner Growth

Verint, a customer engagement solution provider, unveiled a newly designed channel program to make it easier and faster for partners to accelerate growth, expand portfolios and differentiate in the market.

Enhancements to the program include:

• New, personalized workshops to ensure partners have everything needed to go to market including a clear engagement framework of how to sell, service, support and extend the Verint Cloud Platform;
• Clearly defined and documented solution offers with easy-to-access supporting tools including solution enablement, customizable marketing campaigns and content enable partners to get up and running quickly; and
• New capabilities to support developers building extensions to the Verint Cloud Platform through an expanded Developer Portal and Marketplace on Verint Connect

The new program elements are accessed through Verint’s online partner community, within its newly designed Verint Partner Corner on Verint Connect. The interactive engagement portal is a one-stop shop for the partner community to access self-serve digital resources for training, sales, technical and marketing materials. It also provides access to the Partner Academy, Developer Portal, and the Verint Marketplace and more.

Verint has developed a number of tools and resources to help its partners market its solutions, John Bourne, Senior Vice President, Global Channels and Alliances, told CMR. “We have marketing campaigns and materials that partners can modify and embed into their campaigns. Our badging program, due out in September, will enable partners to market the skills they have developed and differentiate themselves based on those validated skillsets. Many partners will embed our marketing into the broader offers they take to market.”

Verint’s partner marketing team enhanced the co-marketing elements of the program to include a new personalized engagement process that allows Verint to establish joint marketing streams tied to partner offers and go-to-market strategies. Customized co-branded campaigns and templates are then developed to support the plan. “We then leverage components of the customized campaigns to develop tool kits for a broader base of partners to use with the goal of driving scalable turnkey marketing campaigns that can be co-branded.”

Several other marketing opportunities have been added to Verint’s toolbox, said Bourne. “These range from a press release announcing a new integration developed via our Platform Extension Program to a campaign where we work directly with a partner to target their customers with a Verint message that aligns with their go-to-market plans. We have an upcoming set of partner webinars that explain different components of our program in depth. This webinar series will also help a partner identify areas where we can work together to better market to our customers, he said.

Verint does not have a formalized MDF program to-date, said Bourne. “However, we are aligned with our partner development managers to identify opportunities to co-fund lead-generating campaigns and events throughout the year.”