Channel Marketer Report


Zift Solutions Introduces Package To Support Collaboration By Channel Ecosystem Partners

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has introduced a package to support channel partner program ecosystems.

ZiftONE for Ecosystems includes all of the existing features of the company’s ZiftONE solution, including its through-partner marketing automation suite. The new offering enables partners to effectively interact with a supplier’s offerings, including services, other partners, or resources in a single platform.

ZiftONE for Ecosystems includes the following features: 

  • Partner Finder, providing a way for partners to locate other partners to work with. Through the feature, channel partners can search for a specific partner that will meet their needs. Partners can also promote themselves to other partners by creating a profile that highlights the skills, services, and complementary products they can bring into a deal. From there, partners are able to directly contact each other.
  • Multi-Partner Deal Registration, offering a way for partners to document if and when other partners are collaborating with them on deals. This includes non-transacting partners who have had a huge influence on the deal closing, giving ZiftONE for Ecosystems customers a more accurate picture of who is actually influencing customer decisions. From there, Multi-Partner Deal Registration enables suppliers to reward each partner’s participation in a deal. 
  • Provider Locator, connecting channel partners with the service providers, including approved agencies and technology partners, they need to best sell a supplier’s product. By connecting partners with approved providers, suppliers can have peace of mind that the listed service providers will maintain foundational brand and market understanding. Within the ZiftONE portal, partners are empowered to search for whatever they need within their geographical area – and then connect with the appropriate providers.

“We’ve seen the channel transform from selling through an individual partner to collaboration across value-added resellers (VARs), distributors, managed service providers (MSPs), and agencies to drive product value and better enable sales across different regions and geographies,” Gordon Rapkin, CEO at Zift Solutions, said in a press release. “We view PRMs as the hub for companies embracing a collaborative partner program model.”