Author Archives
ForeScout And AirWatch Release New Solution For BYOD
ForeScout Technologies, Inc., a provider of real-time network security solutions for Fortune 1000 enterprises and government organizations, and AirWatch, a mobile device management (MDM) company, recently announced a new partnership. Through the joint venture, the companies will team up to deliver a “comprehensive” mobile security solution designed to combine the benefits of ForeScout network access […]
Content Thought Leaders To Share Best Practices At 2013 Content2Conversion Conference
Content superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held April 22 to 23, 2013, at the Times Center in New York City. During the two-day event, thought […]
NextIO Partners With Promark To Increase U.S. Sales
NextIO, a provider of input/output consolidation and virtualization solutions, recently signed a distributor agreement with Promark Technology Inc. Through the new partnership, Promark will resell NextIO products to end-users in the U.S.
Tech Data Offers Suite Of Reseller Marketing Solutions And Services
Tech Data Corporation, a technology distributor and service provider, recently announced the launch of a new reseller marketing program powered by TDAgency, the company’s marketing services agency. ResellerCONNECT was developed to focus on the marketing needs of SMB resellers, while still tackling the goals of top technology vendors.
Twitter Expands Certified Products Program
Social network Twitter is expanding its channel universe by adding nine new organizations to the Certified Products Program. The program was developed with the goal of helping businesses connect with tools and solutions that will enable them use Twitter more effectively, as well as guide developers to more business opportunities. The new additions were included […]
Mobile-Optimized Content Becoming A New Imperative For Channel Marketers
More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]
Refining Localized Marketing To Boost Channel Revenue
A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]
OfficeMax Establishes New Retailer Partner Program
Office supply vendor and retailer OfficeMax is dipping into the channel world through a new “store-within-a-store” concept in which the brand is establishing a network of retailer “partners.” As of January 2013, 25 retailers including A&P and Safeway are part of the OfficeMax partner network, according to Matt Gruber, National Account Manager of New Business […]
LeadMD Adds Partners to Grow Marketing Automation Services and Offerings
LeadMD, a provider of marketing automation and CRM consulting services, has announced a number of partnerships to expand its stable of offerings. LeadMD can now offer a suite of services and products, including SEO, content development, various web application integrations and web marketing, said company officials.
Xerox Buys Restaurant Technology Services From McDonald’s
Xerox recently purchased Restaurant Technology Services, LLC (RTS) from McDonald’s Corporation. RTS currently provides service desk support via 600+ employees, who help more than 17,000 McDonald’s restaurants in China, Ireland, the UK and U.S. RTS is a services company that offers technical help related to POS equipment, kitchen video devices and “cashless” credit card processing […]
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