Author Archives
ChannelChat: Personalization Tips & Best Practices In Email Marketing
In the new era of modern marketing, personalization will be key to success, according to Majda Anwar, Engagement Manager at The Pedowitz Group. Although email marketing has been a top tool in marketers’ boxes, it is time they rethink their strategies to better engage today’s multitasking, time-starved buyer. In this episode of ChannelChat, Anwar provides […]
LiveLink Launches Version 2 Of Solution, Wins New Customers
LiveLink, a provider of mobile sales enablement solutions, recently unveiled LiveLink Mobile Version 2, an app for iPhone and Android devices. Businesses can download a free version of the app via the iTunes or Google Play store. With LiveLink Mobile Version 2, sales representatives in the field have instant access to presentations, case studies, training […]
Socedo Facilitates Social Selling
The Problem: Nearly three quarters (72.6%) of salespeople using social selling as part of their sales process outperform their sales peers and exceed quota 23% more often, according to Aberdeen Group research. However, it may be challenging for marketers to identify valuable connections and prospects, and develop meaningful relationships with them. This is especially true […]
Deal Registration Is A Multi-Use Tool In Your Partner Program
By Tim Lowe, Vice President of Consulting, PartnerPath What are you guaranteed to have if you have more than two partners in your channel partner program? This sounds like the first line of a joke — but it’s not. Having more than two partners in your channel partner program guarantees you will have channel conflict! […]
29 Tips To Improve B2B Email Campaign Performance [Infographic]
Email marketing is a key ingredient for marketers across industries and verticals. However, with buyers’ attention spans growing shorter, it is becoming more challenging to capture eyes, and most importantly, dollars. The below infographic, courtesy of Spear Marketing Group, spotlights 29 tips to improve email campaign performance.
Webinfinity Replaces Partner Portals With Personalized Online Experiences
The Problem : Partner portals have fallen so short of expectations that most channel managers and partners no longer even think of them as sales enablement tools. They have become administrative spaces to register leads, update opportunities and download the occasional case study. The challenge today, more than ever, is that the content required to run […]
6 Ways Your Training Program Can Give Partners Competitive Edge
By John Gentry, VP of Marketing and Alliances, Virtual Instruments When your channel partners win business, so do you. We all know this. So, how can you help your resellers capture larger pieces of increasingly competitive markets? Start with training — and then add more training, that’s more tailored and more effective. Anyone can sell […]
How Marketers Are Managing The Evolving B2B Buyer’s Journey [Infographic]
The researching and consideration process of today’s B2B buyers has become more complex. In fact, the B2B sales cycle has increased in length over the past three years. This infographic, courtesy of Bizo and Oracle Eloqua, outlines the challenges of B2B marketers and some ways they are tackling this new landscape.
Reseller BrainSell Adds Act-On To Its Offerings
BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings. BrainSell is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool, which is designed to help users compare marketing […]
Salesforce Reports 38% Year-Over-Year Revenue Increase For Q2
Salesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%. The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37% year-over-year,while professional services and other revenues were $86 million, an increase of 58% year-over-year. Salesforce projected Q3 of $1.365 […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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