Author Archives
KiteDesk Combines CRM Automation And Social Selling
The Problem: B2B buyers are turning to social influencers and connections to learn about new trends, keep tabs on the latest industry news and gather information about potential solutions. As a result, LinkedIn, Twitter and other networks are becoming fruitful breeding grounds for organizations to build connections, generate leads and drive sales. However, it is […]
Content Marketing: The Key To Winning Partner Mindshare
By Patricia Hume, President, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter. According to a recent Linkedin survey, 190 channel managers stated that the biggest challenges they faced with their channel […]
EMC Issues Channel Ultimatum
Editor’s note: This article was previously published on Channelnomics. EMC has declared it is not interested in working with solution providers that are not flogging huge volumes of its kit, and admitted its divisive new partner program was designed to force their hand. Last year the storage giant announced it was axing its Velocity partner […]
Integrate Joins Eloqua AppCloud With Oracle Eloqua Partnership
Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with Oracle Eloqua to help marketers acquire prospects and more successfully capitalize on prospect data to create new customers. As part of the relationship, the Integrate app will join the Eloqua AppCloud in fall 2014. Using marketing automation platforms, organizations are able to leverage prospect […]
Kontera Content Discovery Aligns Resources To Buyer Preferences
The Problem: A successful content strategy combines an arsenal of unique E-books, white papers and infographics, as well as other curated industry-relevant articles and resources. To capture buyers’ eyes and dollars, vendors and their partners must ensure all content and information they share is relevant to customers’ and prospects’ unique wants and needs. The Solution: […]
Are B2B Marketers Drowning In Content [Infographic]
Over the last 12 months, 86% of B2B marketers have been creating more content. However, these marketers are struggling to engage their target audiences (37%), measure ROI (34%) and generate leads (29%). So, are buyers drowning in content? This infographic, courtesy of B2B Marketing, outlines key findings from its 2014 Content Marketing Benchmarking Report.
Smartphones Could Be A Game Changer For Sales
By John McGee, CEO, OptifiNow The days of the door-to-door computer salesman are gone. Instead, computers are now the ultimate sales tools for companies if they are using their technology resources properly. More than 15 million businesses and organizations are now part of Facebook. Many corporations also have company Twitter pages. In the corporate world, […]
TreeHouse Interactive Adds Enterprise-Class Search To Reseller View
TreeHouse Interactive, a provider of cloud-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, recently added a new Secure Search module to its Reseller View platform. The PRM system offers extensive partner automation, portal customization and partner marketing enablement. With the Secure Search module, partners will be able to search content seamlessly and […]
ChannelChat: Gary Griffiths & Patricia Hume of Trapit
The web is flooding with a sea of content, making it more challenging for vendors and their partners to stand out. During this episode of Channel Chat, executives discuss the current state of content marketing, and how organizations can leverage content curation and syndication to maximize engagement and revenue.
Elastic Grid Unveils New Platform To Streamline Partner Marketing
The Problem: The channel universe is evolving at a rapid pace. While channel sales reps were once confined to their desks, they are now constantly on the go. As partners attend customer and prospect meetings and network at trade shows, they need access to co-branded content, sales resources and other materials to help them close […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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