Featured Posts
Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub
At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]
How Vendors Can Accelerate Transformation of Their Channel Strategies to Support XaaS
With the global anything-as-a-service (XaaS) market projected to reach almost $345 billion by 2024, having a clear understanding and strategy for transforming a channel for XaaS will be one of the most important factors in an organization’s success in 2020 and beyond. In their recently published whitepaper, Accelerating Partner Transformation in an XaaS World, authors […]
New Buyer Journeys For Business Outcome Solutions Require Remaking The Channel
While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up […]
B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies
With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]
Predictive Analytics Boosts Effectiveness Of ABM With Channel Partner Programs
Through-partner account-based marketing initiatives are gaining steam, especially when prospective customers are identified with the help of predictive analytics solutions. Pointing partners in the direction of more-likely buyers is dramatically boosting the conversion of marketing qualified leads (MQL) to sales qualified leads (SQL). At MRP, a marketing services provider, the application of predictive analytics with […]
Is Your Partner Enablement Strategy Broken? Maybe You Should Take A Seat
Maria Chien doesn’t have a reputation for pulling her punches when talking about the state of channel programs. But at the B2B Marketing Exchange at the Hyatt Regency Scottsdale, Feb. 24-26, the title of a presentation she’ll make there suggests that Chien, Forrester’s vice president, practice leader, channel marketing strategies, is taking off the gloves.. […]
Channel Marketing Workshop, Break-out Sessions At B2B Marketing Exchange Identify New Strategies For Success In 2020s
A robust agenda of important channel management and marketing topics has been slated for the upcoming B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, the channel’s most influential thought-leaders and practitioners will explore the strategies and tactics that will boost partner program performance through the next decade. The […]
Channel Check-Up: Don’t Give Up On These New Year Resolutions
Five strategies to kick off a new ‘roaring twenties’ By Theresa Caragol, Founder and CEO, AchieveUnite It’s happened again… with Thanksgiving, Christmas and New Year celebrations you have over indulged and are still recovering from the party hangovers (we won’t tell). The obligatory New Year resolutions have been made and no doubt include health and fitness […]
How ASG Adjusts Channel Program To Focus Partners On Business Unit Buyers
If there’s a memo that channel leader Wayne Monk didn’t miss, it’s the one that technology buying power is shifting steadily from IT department to line-of-business decision makers. Witnessing first-hand that business unit buyers are accounting for an increasing share of sales, and expecting the trend to continue as forecast, Monk, senior vice president, global […]
Red Hat Boosts MDF Usage With Program Management Platform And Service Support
While so many channel marketers struggle to get partners to take advantage of the market development funds (MDF) they offer, the situation at Red Hat, a leading provider of enterprise open source solutions, is substantially different. In the past two years, the number of partners that are participating in the company’s MDF program has climbed […]
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