Akamai Technologies, a provider of an intelligent edge platform for securing and delivering digital experiences, has launched a new program that significantly expands and supports channel partners’ ability to deliver high-value services to their customers. The new Akamai Partner Program builds upon and expands the company’s existing channel partner program, providing greater flexibility, support, and financial incentives. […]
A robust agenda of important channel management and marketing topics has been slated for the upcoming B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, the channel’s most influential thought-leaders and practitioners will explore the strategies and tactics that will boost partner program performance through the next decade. The […]
Recognizing that B2B buyers give more credence to comments from colleagues and peers, user reviews and third-party/analyst reports, marketers are striving to make sure that these go-to sources are more proactively making recommendations about their products and services. Rather than wait for a prospect to ask advice about a business issue or recommendation on a […]