Channel Marketing
Mobile Powers Up Channel Sales And Partner Engagement
The total number of smartphone users worldwide will reach 1.75 billion by the end of 2014, according to estimates from eMarketer. Tablet adoption also is expected to experience a strong growth trajectory, with the tablet market expected to increase 47% this year, according to Gartner. And the overall benefits of mobile devices have never been […]
Realizing The Value Of Content Curation Across The Channel
Research conducted by SiriusDecisions has confirmed what some marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally. With 67% of the researching and consideration process now done online, most buyers are first turning to search engines. So how can vendors and their partners get found […]
Will Social Kill Professional Marketing?
By Michael Idinopulos, CMO, PeopleLinx We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality. Is professional marketing next? Not so long ago, marketing departments controlled their companies’ access to the media. Television, radio, print media, and even Internet ads were managed […]
MarketSnare Helps Multi-Location Marketers Amplify Local Presence
The Problem: Creating and managing an effective network of local web sites costs more in time and money than most multi-location businesses are willing — or often able — to invest. Typical roadblocks to realizing the benefits of local web sites include having to continually: Generate unique local content; manage technology updates throughout the entire […]
Only 8% Of Brands “Completely Satisfied” With Local Marketing Efforts
A common challenge for companies that operate in a channel environment is that their partners and resellers don’t have the ability to plan and execute local marketing campaigns successfully. The majority (73%) of brands surveyed for a recent study from local marketing automation solution provider Balihoo indicated that they invest in local marketing. However, only […]
Personalized, Mobile-Friendly Emails Boost Open Rates
All types of businesses use email as a way to establish ongoing dialogue with consumers, share announcements, deliver offers and content, and more. But crafting effective email marketing campaigns requires a successful blend of art and science. Through an analysis of more than 260 million emails delivered via 540 campaigns, Retention Science, a retention marketing […]
Blending Content And Social Strategies To Maximize Real-Time Marketing
By Brian Anderson, Associate Editor The content marketing and social media worlds are converging, helping savvy marketers maximize overall brand reach and ROI. In a recent webinar, titled: How To Impress Your Boss, Get Ahead, And Tighten Your Bottom (Line) In 2014, executives from MarketingProfs discussed key tactics and communication channels that will help marketers […]
Execs Share How HP Is Putting The Channel First
HP is in the midst of a five-year transition process for its business — especially within the channel. Over the past year, the company has focused on three core pillars to increase partner engagement and success: Simplicity, profitability and predictability. Now venturing into its third year of its five-year plan, HP has transformed its PartnerOne […]
Purechannelapps Partners With ALPHA Marketing
ALPHA Marketing and purechannelapps have entered a strategic partnership in which the companies will establish a joint marketing solution offering for clients in the technology, telecom, retail, financial services and life sciences sectors. With the new partnership, ALPHA and purechannelapps will combine their expertise in the channel marketing and social media arenas. Using the purechannelapps […]
Elastic Grid Offers Channel Partners And Suppliers In-Depth ROI Reporting
The Problem: According to a recent SiriusDecisions Research Brief, marketing ROI is more important than ever before. Why? Because marketing’s exposure has grown significantly, especially in the channel. Expect to hear: “We will not fund what we cannot measure.” In 2014, more than ever before, channel marketers need to demonstrate a clear return on investment. […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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