Channel Marketer Report

Channel Marketing

Heather K. Margolis: It’s Time To Think Differently About Partner Demand Generation

Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of strategic channel marketing communications to channel and Partner […]

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Channel Marketing Track At B2B Marketing Exchange To Focus On Surpassing Goals, Busting Barriers In 2020

Transforming channel marketing programs to address prevailing challenges and seize new business opportunities will be addressed by the profession’s most influential thought-leaders at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, attendees will hear how channel professionals will strive to exceed expectations and hurdle obstacles by optimizing […]

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Ingram Micro Cloud Boosts Vendor-Partner Collaboration With Go-To-Market Automation Program

Ingram Micro Cloud announced the global availability of its Go-to-Market Hub for partners and the Go-to-Market Builder for vendors. The Go-to-Market Hub provides partners with a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud portfolio of cloud products. The Go-to-Market Builder provides vendors with a tool to […]

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ConnectWise Announces Strategic Partnership with Webinfinity

ConnectWise, a leading provider of business automation software for technology solution providers (TSPs), has announced a strategic partnership with Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale. ConnectWise also announced its acquisition of Continuum and ITBoost. The convergence of ConnectWise’s platform with the service-enabled RMM, security and NOC/SOC and Help Desk […]

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To Optimize Your Partner Marketing Program, Start With An Audit

By David Pereira, President and CEO, GET LIFT Agency Channel marketing leaders are always striving to improve their partner marketing programs in an effort to increase pipeline and engagement. One of the best ways to identify areas of optimization is to have an experienced, outside third-party do a thorough audit and assessment of your channel […]

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Citrix Kickstart Program Boosts Ready-To-Market Partners’ Demand Gen Efforts

At the SiriusDecisions Summit earlier this year, the Citrix Partner Kickstart initiative was selected as a Channel Marketing Program of the Year. Citrix, a digital workspace platform supplier, launched the comprehensive program in 2018 to help partners generate demand and accelerate opportunities by providing them with marketing and enablement resources and training and support for […]

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Influencer Partner Programs Gaining Traction With B2B Marketers

The role of non-transacting partners – especially influencers – is expanding greatly, according to Jay McBain, Forrester’s principal analyst of channel, partnerships and alliances. In a Forrester study published earlier this year, McBain is advising channel leaders to re-examine the mix of their partner population and take steps to amend it with a good mix […]

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Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]

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Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales

Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed services providers (MSPs) to build comprehensive marketing programs simply and scale their company’s marketing efforts. “Marketing is an essential function to drive more sales,” said Axcient’s Director of Product […]

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Online And Social Media Best Practices To Be Shared at Canadian Channel Partners Conference

The fourth annual Canadian Channel Partners Conference will convene in Toronto, October  24. The one-day meeting of telecommunication, IT, cloud, cyber security and emerging technology channel partners will feature a variety of sessions on 2020 trends and best practices. Channel marketer best-practices will be addressed in a session on how to leverage online and social […]

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