Channel Marketing
SproutLoud Offers Localization Tools To Empower Channel Marketers
The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]
Verizon Launches Partner Program For Medium-Sized Businesses
Verizon Enterprise Solutions announced a new partner program designed to meet the needs of medium-sized businesses. The announcement was made at the 2013 Channel Partners Conference & Expo in Las Vegas. Members of the new program can utilize cloud solutions from Salesforce.com to collaborate with Verizon sales teams and manage marketing development funds, deal registration […]
Only 7% Of Marketers Find Local Efforts Successful
Marketers are honing in on Social, Mobile, Local — or SoMoLo — as a must-have strategy to better connect with consumers. By tapping social media, mobility and localized marketing tactics, organizations such as dealerships, branch offices and service outlets can identify the unique needs of specific audiences and in turn, deliver more relevant messages and […]
10 Tips To Optimize Webinar Attendance And Engagement
Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]
Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013
At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]
Channel Marketing Is Broken
By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]
Kaspersky Lab Amps Up Partner Offerings For Improved Sales And Marketing Results In 2013
Last week, Kaspersky Lab, a developer of secure content and threat management solutions, unveiled a variety of new partner offerings, including new incentives, programs and content offerings, during the company’s Partner Summit, which took place February 7-10, 2013, in Cancun, Mexico.
ForeScout And AirWatch Release New Solution For BYOD
ForeScout Technologies, Inc., a provider of real-time network security solutions for Fortune 1000 enterprises and government organizations, and AirWatch, a mobile device management (MDM) company, recently announced a new partnership. Through the joint venture, the companies will team up to deliver a “comprehensive” mobile security solution designed to combine the benefits of ForeScout network access […]
Content Thought Leaders To Share Best Practices At 2013 Content2Conversion Conference
Content superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held April 22 to 23, 2013, at the Times Center in New York City. During the two-day event, thought […]
Mobile-Optimized Content Becoming A New Imperative For Channel Marketers
More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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