Channel Marketing
NetApp Partners With Launch International For GetSuccessful Initiative
By Jonathan Lee, Associate Editor Partnering has been a traditional practice for businesses to solve problems, supplement gaps and achieve specific strategy goals. With the dawn of the Information Age, solution providers that specialize in nurturing partnerships have been gaining much more visibility, assisting vendors in maximizing and optimizing their partner networks. NetApp partnered with […]
Partner Channel Manager For Metafile Shares Company Training Methods
The debate of “partner quality versus partner quantity” has been constant in the channel ecosystem. While it is easy to garner a network of thousands of partners, developing a solid community of loyal and profitable VARs is an entirely different story. That is why Metafile, a document management solution provider, takes a crawl-walk-run approach to […]
PartnerPath Helps AT&T Develop Partner Program To Nurture Mid-Market
By Jonathan Lee, Associate Editor For many corporations, developing a partner program is one of the most effective ways to increase sales and mindshare. This especially is true for companies such as AT&T that are seeking to team with optimal service providers that offer valuable, objective insights on identifying areas for improvement and building corporate […]
B2B Content2Conversion Takeaway: Think Like A Publisher
By Jonathan Lee, Assistant Editor The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel, titled: Crafting a Killer B2B Content Strategy, which took place at the B2B Content2Conversion conference hosted by Demand Gen Report. During the panel discussion, Joe Pulizzi, Founder of Content Marketing […]
FieldOne Exec Shares Best Practices In Partner Onboarding
An increasing number of organizations are striving to include added services and benefits to their hardware and software offerings. However, in addition to developing a consistent revenue model for all channel players, it is imperative that partners are equipped and empowered to sell all products and services to get maximum value from new opportunities. In […]
CampaignCore Helps Streamline Local Marketing Planning And Execution
The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill […]
Dell Boosts Partner Engagement With Technical Community
Dell is making moves in the social space by creating a thriving community for its channel partners. In addition to the company’s dedicated social media page on the PartnerDirect partner portal, Dell has launched a new PartnerDirect Technical Community on its TechCenter web site. Company officials said the PartnerDirect Technical Community was designed to add […]
Marketing Operations Goes From Misfits To Major Players
Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and financial types poring over budgets. Today’s data-driven B2B marketing organizations rely heavily on marketing operations to improve the performance, effectiveness and accountability of the overall marketing efforts. “The demand for measured marketing coupled with the evolution of […]
To Gate Or Not To Gate Content: Using Forms To Generate Quality Leads
With more buyers turning to content such as white papers, E-books and infographics to learn more about relevant industry trends and specific solutions, it’s natural for organizations to focus more on using these assets to generate leads than to educate prospects and drive advocacy. That is why so many companies are relying more on forms […]
Kaspersky Lab Execs Share Why Content Is Key For Channel Success
In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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