Channel Marketing
Addressing The Channel Marketing Challenge
By Dana Harder, Senior Editor In an environment that is increasingly competitive, many vendors are facing the same challenge: securing and maintaining mindshare among partners that are representing tens, or even hundreds, of other vendors. Regardless of a vendor’s channel strategy, organizations can garner long-term engagement and loyalty by empowering VARs to sell and market […]
News On Demand Helps Vendors Provide Relevant Messages To Partners
The Problem: Once global vendors establish their channel partner networks, it is essential they remain informed with relevant communications. However, this ongoing engagement process can be a manual and onerous task for vendors, which results in a “one size fits all” approach that fails to engage partners. In fact, email open rates on partner content […]
Influitive Helps Companies Fire Up Partners With Mobile and Embedded Advocacy Tools
Influitive, a provider of advocate marketing tools, announced its Summer 2013 product release that includes new capabilities and features that make it easier for companies to capture, promote and reward the enthusiasm of their evangelists, including channel partners. Two new offerings — Maven by Influitive, a mobile app for B2B advocacy, and AdvocateAnywhere, which lets […]
NetExam Empowers Channel Partners With Comprehensive Training Tools
The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at […]
TIE Kinetix Launches Self-Service Syndication Solution
TIE Kinetix, a software-as-a-service provider of channel marketing and social syndication solutions, has launched Self-Service Syndication, the latest addition to its Content Syndication Platform. Self-Service Syndication is a content syndication platform designed to help small- and mid-sized businesses better control and optimize partner marketing efforts. Using the solution, organizations can publish rich content across […]
Visage Sees Extensive Channel Growth, Focuses On Thought Leadership
As smartphones and tablets become more commonplace for multitasking, on-the-go employees, enterprises across sizes and verticals are gravitating toward Bring Your Own Device (BYOD) programs. In fact, Gartner predicts that by 2017, half of employers will require employees to supply their own devices for work purposes, with 38% of organizations expected to stop providing devices […]
Searchmetrics Launches Partner Program
Searchmetrics, a search and social analytics software developer, has made new updates to its partner program to provide organizations with more detailed marketing support, training resources and networking opportunities. The Searchmetrics Partner Network divides members into three categories: service, premium and elite partners. Through the new program, partners will receive greater marketing support with co-branded […]
Marketing Advocate Named “Cool Vendor” By Gartner
Marketing Advocate, a through-partner marketing automation solution provider, has been recognized by Gartner Inc. as a “cool vendor.” Regarding the placement in the Gartner report, titled: Cool Vendors in Technology Go to Market 2013, Gary Morris, CEO and Founder of Marketing Advocate said: “We’re glad to be recognized by Gartner. Channel partners want to focus […]
How To Get Real Value Out Of Video
Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]
TIE Kinetix Launches Social Media Syndication Solution
TIE Kinetix, a SaaS content syndication solution provider, has added a new solution to its tool box to help channel marketers keep pace with new developments in social media. The Social Media Syndication Solution was designed to supplement the TIE Kinetix Content Syndication Platform by helping clients streamline Twitter communication taking place through partner networks. […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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