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Channel Programs

Room 214 Joins Marketo’s LaunchPoint Partner Network

Room 214, a digital and social media marketing agency, recently joined LaunchPoint, Marketo’s partner ecosystem. In addition to social media and digital marketing services, Room 214 provides consulting services to companies that are implementing the Marketo platform. More than 35% of Room 214 employees are Marketo certified. “Many who invest in [marketing automation platforms hit a […]

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Kaspersky Lab North America Exceeds First Half Forecasts

Citing significant growth in sales and new landmarks in its channel ecosystem, Kaspersky Lab North America reported that it has exceeded initial goals for the first half of 2013 for B2B and B2C sides of the business. At its 2013 partner conference, Kaspersky Lab NA set aggressive milestones for the channel, zeroing in on both […]

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Ziften Joins VMware Technology Alliance Partner Program

Ziften, a provider of security intelligence and asset optimization solutions, recently announced it has joined the VMware Technology Alliance Partner (TAP) program. As part of TAP, Ziften will collaborate with VMware to deliver solutions for virtualization and cloud computing. Overall, the program was created to provide customers with a detailed ecosystem so they can choose partners […]

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3 Things Channel Marketers Can Learn From Startups

By Scott Yates, CEO and Co-Founder, BlogMutt.com Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules.  While larger companies can’t operate exactly like a startup, all types and […]

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Axis41 Develops Business-Level Partnership With Adobe

Axis41, a Salt Lake City-based digital marketing agency, has been promoted to an Adobe Business Partner level. Previously positioned as a Community Partner, Axis41 now works closer with Adobe to provide digital marketing solutions and integrated technologies to customers, according to company officials.  The Adobe Partner Program is designed to help Adobe establish relationships with […]

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Merchant Warehouse Focuses On Building, Nurturing Partner Relationships

Merchant Warehouse, a payment technology and merchant account services company, has hired Russell Harty as its SVP for key accounts and the partner channel. In his new position, Harty will focus on partner channel growth through acquiring new partners as well as enabling and empowering current partners, according to company officials. Currently, Merchant Warehouse is […]

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Mercury Unveils MercuryActivate For Merchant POS Enrollment

Mercury Payment Systems has launched MercuryActivate, a new API for POS system developers to capture merchant enrollments online for Mercury payment processing. Using MercuryActivate, merchant can speed up enrollment processes, which helps developers quickly onboard new merchants for payment processing. “Our developer community told us this API would be a positive addition to our service,” […]

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Wincor Nixdorf Expands Partner Program For Resellers Across North America

Wincor Nixdorf today announced an expansion to its partner programto include resellers in North America. The company is exhibiting its variety of retail solutions with U.S. partner Synnex during the RetailNOW conference, which is being held through August 7 at the Mandalay Bay Resort and Casino in Las Vegas.   The Wincor Nixdorf partner program provides […]

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VeriFone Launches Pay-As-A-Service

VeriFone Systems today announced the launch of VeriFone Point pay-as-a-service solution during the RetailNOW event in Las Vegas. Designed to help retailers and their service providers — such as ISVs, acquirers and ISOs — better manage the complexities of payment in retail, Point features a cost-predictable subscription model for obtaining and maintaining all the components of a complete payments solution, […]

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ExactTarget Opens App Marketplace

ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting. HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.

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