Channel Relationships
TIE Kinetix And Objectif Lune Launch Network For Electronic Document Exchange
TIE Kinetix, a provider of B2B e-Commerce and through-partner marketing automation solutions, has launched the Connected Business Network in conjunction with Objectif Lune, a communication management software provider. The cloud-based network is designed to help users discover and exchange electronic documents. The network also positions value-added resellers (VARs) and system integrators (SIs) to increase their global […]
Striking The Right Balance: Lessons Learned From Revamping A Partner Program
By Jon Whitlock, Senior Director of Channel Marketing, Kaspersky Lab North America In 2015, Kaspersky Lab is ramping up its investment and commitment to partners, and I am deeply involved in the revamp and all its moving parts. With all the ins and outs of structuring a partner program top of mind, here is what […]
LiveHive Partners With Act-On, Unveils New Sales Acceleration Features
LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight into how prospective buyers are interacting with content so sales reps can enhance their messaging. LiveHive offers sales engagement capabilities including real-time analytics, […]
Datto Acquires Backupify
Datto, a hybrid cloud-based backup disaster recovery and continuity solutions provider, has acquired Backupify, a provider of cloud-to-cloud backup recovery solutions for SaaS applications, for an undisclosed sum. The acquisition will empower Datto to create a platform that will protect all business data, whether it is kept onsite or in the cloud. Together, the companies will protect […]
The Future Of Channel Marketing
By Andy Grant, Bowan Arrow The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]
Segmint Partners With Phizzle To Broaden Engagement Offerings
Segmint, Inc., a data-driven marketing technology provider, is partnering with Phizzle, a consumer engagement software company, to provide businesses with personalized engagement tools across a variety of marketing touch points. Using Segmint, marketers can deliver targeted messages to audiences based on Key Lifestyle Indicators (KLIs), which are established based on their interactions with advertisements. Through […]
Thinspace Partners With Xoom To Bring Desktop Virtualization To Texas SMB Market
Thinspace Technology Inc., a provider of cloud client and virtualization technology, has established a new partnership with Xoom Technology Group. With the partnership, Xoom will help meet the growing demand for desktop virtualization solutions in the San Antonio and Austin, Tex., areas — while also expanding Thinspace’s overall customer reach.
Study: 60% Of Channel Partners Say Poor Supplier Technology Hinders Profitability
By Brian Anderson, Associate Editor A study from Relayware finds that that 60% of channels partners blame inadequate supplier technology for subpar profitability. The study, titled: Partnering Automation Benchmarks, surveyed more than 150 channel partners to identify how suppliers transact business with their partners. While many channel partners are integrating cloud solutions into their portfolios, their […]
Globalscape Focuses On Creating A Thriving Channel
Over the past year, Globalscape, a secure information exchange company, has focused on bolstering its channel business. Despite having a loyal and diverse global customer base, the leadership team decided in early 2014 to expand sales initiatives and specifically, invest in developing a North American channel. Now at the tail end of the year, Globalscape […]
Toshiba Exec Discusses Channel Success Stories, Lessons Learned
The retail industry is changing at a rapid pace, and merchants across all sizes and categories are focused on creating a great customer experience. But sometimes, retailers are challenged to identify the right solutions and software for their business, and what strategies would help them drive engagement and long-term loyalty. Toshiba is positioning itself and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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