Channel Marketer Report

Marketing Automation

Zift Solutions Offers Channel-as-a-Service to Simplify App Integration

Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes. Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can […]

Read More

Aprimo Acquires ADAM Software

Aprimo, marketing operations pioneer and category leader, announced in March its acquisition of ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers a marketing operations solution capable of handling both the production and publication of content. By combining Aprimo with ADAM’s […]

Read More

Reseller BrainSell Adds Act-On To Its Offerings

BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings.  BrainSell is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool, which is designed to help users compare marketing […]

Read More

7 Signs Of Data Meltdown

By Dion Picco, Sr. Director, Product Marketing, Progress Tired, headache, can’t focus? These are all symptoms that plague channel marketers around the world every day. If you’re experiencing any of these, you might be in a losing battle with your organization’s data. Ignore the symptoms at your own peril, as they will only get worse! […]

Read More

Marketo Adds MarketStar, RingRevenue To Partner Program

Marketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint partner program. MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time,” said Vaughn Aust, VP of Digital Marketing […]

Read More

Kaspersky Lab Execs Share Why Content Is Key For Channel Success

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]

Read More

Only 7% Of Marketers Find Local Efforts Successful

Marketers are honing in on Social, Mobile, Local — or SoMoLo — as a must-have strategy to better connect with consumers. By tapping social media, mobility and localized marketing tactics, organizations such as dealerships, branch offices and service outlets can identify the unique needs of specific audiences and in turn, deliver more relevant messages and […]

Read More

Tech Data Offers Suite Of Reseller Marketing Solutions And Services

Tech Data Corporation, a technology distributor and service provider, recently announced the launch of a new reseller marketing program powered by TDAgency, the company’s marketing services agency. ResellerCONNECT was developed to focus on the marketing needs of SMB resellers, while still tackling the goals of top technology vendors.

Read More

Salesforce.com Announces New Integration Between Sales Cloud And Work.com

Prioritizing opportunities, sharing feedback and discussing corporate goals are constant challenges for all sales teams because organizations oftentimes are faced with disparate communication and inefficient annual reviews. However, this lack of process and progress is even more evident for vendors striving to navigate and receive updates from hundreds — and even thousands — of partners […]

Read More

Sales And Marketing Alignment Proving To Be A Tall Challenge For Channel Organizations And Partners

Sales and marketing alignment has been an ongoing struggle for B2B organizations. With the hope of creating better collaboration and shared intelligence between Sales and Marketing teams, many organizations have deployed new tools and tactics to build a shared approach to revenue generation. Alignment has proven even more complex for organizations that operate in the […]

Read More