Topics
Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs
The rise of Bring Your Own Device (BYOD) business models, and the growing threat of cyber crime have led to an increased need for endpoint security, and in turn more opportunities for the channel. Since these trends are impacting both SMBs and large enterprises alike, Kaspersky Lab is planning a forceful channel expansion on an […]
Cisco Study Reveals The Current State Of IT Cloud Migration
The growing prominence of cloud computing and cloud-based solutions is coming more to the forefront, especially within the IT sector. Although industry benchmarks have pointed to this transition to the cloud and managed services, new research from Cisco indicates that IT decision-makers are facing an array of challenges during their transition to cloud-based applications.
RPE Named Top Retail Specialty Consultant By JDA Software
Retail consulting firm RPE was appointed as Americas Retail Top Specialty Consultant by JDA Software Group, a provider of supply chain solutions, during the JDA Alliances 2012 Leadership Awards. The ceremony was held during the JDA FOCUS conference, which took place April 29 to May 1, 2012, in Las Vegas. “We align our customers with […]
Social Media Playing A Starring Role In Partner Marketing
Social networking sites are becoming more prominent in the B2B world, with buyers relying on outside research and peer insight to finalize partnerships and solution implementations. As a result, organizations are utilizing these channels more frequently to form alliances and partnerships in a more intimate manner. However, there is an added layer of complexity for […]
Content2Conversion Conference Helps B2B Organizations Create Killer Content
Today’s B2B buyer is empowered with resources and information more than ever before. As a result, marketers across industries are making a drastic shift in their go-to-market strategies and striving to determine effective messaging and design tactics for optimal content creation.
HootSuite Launches Solution Partner Program
In the vast social media landscape, VARs, agencies and consultants are challenged with mastering an array of communication tools and tactics. This is especially challenging in the social media space, in which it’s a daunting task for channel marketers to obtain and utilize social best practices and avoiding branding and communication silos.
iQmetrix Rolls Out New Partner Network Categories and Program Tiers To Help Improve Collaboration, Engagement and Growth
In an effort to create more meaningful partnerships among its channel, iQmetrix, a provider of retail management software for the U.S. wireless industry, has implemented a new partner program. Through the new program, iQmetrix has introduced new specific categories and tiers to its existing network. Categories include: Consumer Solutions; Retailer Solutions; Resource Partners; and Hardware […]
Case In Point: Xerox Experiences Success With Move To Managed Services
In an effort to innovate and exceed its competition, Xerox recently altered its business strategy to reflect the channel’s migration to Hardware-as-a-Service. Rather than focusing on remaining in the “copier business,” the company has moved to the “copying business” of providing turnkey, pay-per-copy programs. This will shift the reseller’s role from selling copiers to providing […]
Managed Services, The Cloud Alter Channel Operations and Roles
As organizations continue to recognize the benefits of moving operations and information to the cloud, companies are beginning to shift into Managed Service models. Utilizing Managed Services allows organizations to leverage more comprehensive, all-in-one versions of their offerings and services for a monthly fee rather than a roster of disparate charges and services. Before taking […]
Developing An Optimal Brand Strategy Across The Channel
A top challenge for channel marketers from both the OEM/vendor and VAR/reseller perspective is deciding on an optimal branding strategy that is accurate and fair to both parties. While channel participants have the same goal of increasing mindshare and improving up-sell and cross sell opportunities, some partners fall flat in creating compelling, brand-savvy campaigns and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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