Topics
Partner Loyalty Isn’t the Same Thing as Your Rewards Program!
By Tracy Delphia, Market Analyst for B2B and Channel, ICLP “I want to start a partner loyalty program.” We get calls with some version of that query regularly at ICLP. What the caller invariably is asking about is some kind of incentive program for their partners. “Loyalty” and “incentives” have become conflated in the minds of many […]
Aprimo Advances Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements
Aprimo, a global leader in enterprise marketing operations and through-channel marketing automation (TCMA) technology, has enhanced its Aprimo Distributed Marketing product enabling it to propel automation and scalability of localized integrated marketing campaigns. The new features advance the solution’s ability to enable channel partners to easily execute local ad campaigns and generate more sales-ready leads by aligning […]
Channel Management for Hire
By Norma Watenpaugh, founding principal and CEO, Phoenix Consulting Group If you are like most channel management organizations, you are continually pressed to do more with less. Although two-third of IT products and services are sold through channels, my guess is that you don’t have two thirds of the sales and marketing budget to enable […]
ChannelChat: The ESET Partner Council: Listening and Learning To Fuel Growth
Talk about not resting on your laurels! At the same time that ESET, an IT security company, announced a record 40% year-over-year increase in channel partner growth, the company also heralded the launch of its new Partner Council. The advisory group, said the company, would include 10 active partners initially who would participate in quarterly […]
ZINFI Enhances PRM Platform with Advanced Content Management Capabilities
ZINFI Technologies, a leading supplier of unified channel management solutions, has enhanced its partner relationship management platform with advanced content management capabilities. The platform’s new capabilities include advanced content filtering options for various users. New content approval management capabilities allow greater collaboration by channel organizations and their agencies. And the platform features updated print-quality asset […]
Latest Release of Impartner PRM Solution Automates Partner Segmentation, Targeted Content Distribution
Impartner announced the latest release of its partner relationship management (PMR) software. The enhanced solution segments a vendor’s partners automatically and intelligently by attributes such as tier, region or type of partner. The solution’s new asset management system enables vendors to precisely schedule the delivery of segmentation-specific content to appropriate partners. The segmentation engine, Impartner […]
7 Myths of Channel Incentive Programs
Implementing a channel incentive promotion to light a fire under your partners is a tried and sometime-true proposition. This e-book from Through-Channel, a channel management platform company, takes a detailed look at some of the leading misperceptions about strategies and activities that can make or break an incentive program. Some key take-aways from the e-book […]
TIE Kinetix All-in-One Partner Automation Platform Enables Seamless Channel Marketing
Problem: Successfully executing channel marketing initiatives can be a challenge for organizations, large or small. Not only are you relying on partners to actively market your products and generate demand, but do so in a way that represents your brand accurately. The simple truth is that most can’t, due to limited time, skills and resources. […]
As Purpose-Built PRM Technology Proves Value to Vendors, More Solutions Flow to Market
The days of channel executives cobbling together a stack of off-the-shelf and home-grown solutions to just barely support their staff and partners seem to be coming to an end. With indirect sales team accounting for the lion’s share of B2B revenue, vendor demand for high-performing, purpose-built channel solutions is being met by a growing number […]
James F. DeSocio, former Relayware Exec, Named CEO of Intellinetics
James F. DeSocio, who was most recently, the chief revenue officer at Relayware, has been named president and chief executive officer of Intellinetics. He has also been appointed to the company’s board of directors. Intellinetics, a Columbus, OH, software company, offers a platform that supports document-centric processes for embedded work teams in businesses of any […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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