Zift Solutions has developed a new app for Hootsuite designed to allow users to import social streams, publish content and access marketing support materials. The app is available within the Hootsuite App Directory. Through the app, users can integrate marketing content and materials within the Zift marketing system into their existing Hootsuite accounts. This allows marketers to […]
By Katie Martell, Cintell The concept of a buyer persona in the business world is nothing new. In fact, it originated in the ’90s in the world of software development. The first user persona, named Cathy, was created by famed developer Alan Cooper. The concept made its way firmly into B2B sales and marketing strategies thanks […]
Regardless of whether they sell software or hardware, all technology providers have one core challenge: To reach their partner communities effectively and drive ongoing loyalty and revenue. Although it’s important that all content, messaging and best practices are aligned with the key vendor brand, partners also need to inject their personal experiences and thought leadership […]
Social monitoring company Synthesio has developed a strategic partnership with Conversocial, a cloud-based social customer service solution. The partnership is designed to provide businesses with a deeper understanding of social data and in turn, help them turn social interactions into sales opportunities.
The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]
Xirrus, a Wi-Fi technology company, has launched its Xcellerate Partner Program, a network of global channels designed to help channel partners do business easier.
An overwhelming majority (88%) of executives purchase business products online. Nearly half (49%) intended to buy a specific product, but purchased a competing solution instead because it was easier to complete the transaction online. This infographic from Sullivan, a digital marketing agency, highlights some key statistics regarding B2B online sales. Source: Sullivan
Over the past six months, partner automation software company Relayware has experienced pivotal growth. In May, the SaaS company announced its one millionth partner on its Partner Cloud, and maintained a strong pace of international growth. Within the same period of time, Relayware noted an expansion in its consumer base beyond large and established technology […]
The Problem: Marketers are designing and implementing campaigns that span across myriad of technologies and communication touch points. However, with these campaigns comes an inundating amount of data regarding overall engagement and success. The Solution: Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. The Klipfolio […]
By Dan Hawtof, Blackhawk Engagement Solutions Oftentimes, you need to build a business case in order to get funding for your channel incentive program. A test program is an effective way to win over skeptics and earn executive buy-in for your initiative. Plus, you’ll gain invaluable project management data that can help you roll out […]