Topics
NanoLumens Names New VP Of Global Channel Sales
NanoLumens, a digital LED display manufacturer, has appointed Jeff Crowley as its VP of Global Channel Sales. The appointment positions the company’s senior management team to accelerate growth for its worldwide sales and marketing programs. Crowley brings more than 25 years of executive sales and marketing experience to NanoLumens. He has held various executive positions […]
Marketing Advocate Acquisition, Customer Base Growth Drive Year-End Results For Zift Solutions
Zift Solutions recently announced financial results for the 2014 fiscal year, citing the strategic acquisition of Marketing Advocate and year-over-year customer base growth of 120% as key milestones. During 2014, Zift Solutions saw its employee base grow by 50% due to a combination of new hires and employees transitioning from the Marketing Advocate acquisition. The […]
TreeHouse Interactive Sees 49% Revenue Growth In 2014
TreeHouse Interactive, a partner relationship management (PRM) and marketing automation solution provider, saw revenue increase by 49% from 2013 to 2014, according to a company release. The Reseller View PRM platform had the most significant impact on results, with revenue from the platform increasing by 98%. The total number of Reseller View users reached more […]
Getting The Funds You Need To Drive Channel Growth
Channel teams can contribute to much or all of a company’s revenue. Yet sometimes, they are significantly underfunded and are unable to execute the campaigns and initiatives they desire. During an upcoming webinar, Laz Gonzalez of SiriusDecisions and Debra Delaney, CEO of CCI, will outline how channel teams not only can track and measure program results, but also relay […]
In 2015, Omnichannel And Big Data Will Bring Channel Marketing To The Next Level
Mobility, social media and cutting-edge content formats were among the core topics outlined in our 2014 Channel Trends & Predictions piece. This year, channel experts and thought leaders are honing in on the importance of Big Data, and how organizations can leverage this data to better align marketing campaigns and tactics to the buying journey. […]
LiveHive Partners With Act-On, Unveils New Sales Acceleration Features
LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight into how prospective buyers are interacting with content so sales reps can enhance their messaging. LiveHive offers sales engagement capabilities including real-time analytics, […]
5 Key Benefits Of Content Repurposing
By Matthew McKenzie, Chief Content Officer, Content4Demand Providing buyers with quality content is part and parcel of B2B marketing, yet the process of creating content is often time-consuming and costly. One way to get more bang for your buck is by repurposing existing content into a variety of new formats and delivery channels. For instance, one […]
Why Personalized Marketing Will Dominate In 2015 [Infographic]
We’re only a few weeks into 2015, and the industry is buzzing about what trends will drive marketing forward over the next year. Although content marketing will continue to play a role, buyers will come to expect more relevant and personalized messages, resources and incentives. The below infographic, courtesy of Formstack, reveals why personalized marketing […]
Netsertive Helps Bridge The Digital Marketing Divide
The Problem: These days, shoppers search online before they head out to a store. They research their options, compare local offerings and form purchase-defining opinions, but still make their final purchases in-store. When brands and retailers don’t have a strong, coordinated and local online presence, they run the risk of valuable sales opportunities slipping through […]
Ugam Joins The Revionics Competitive Data Partner Program
Ugam, a managed analytics solution provider, has joined the Competitive Data Partner (CDP) Program from Revionics, a pricing and merchandise optimization company. All members of the partner program provide competitive data points that are accessible via the Competitive Data Connector and are delivered to the Revionics Price Optimization solution. By integrating data and insights from […]
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