Topics
Salesforce To Buy ExactTarget For $2.5 Billion
Salesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought Eloqua — announced plans to purchase ExactTarget for about $2.5 billion. The move comes as a bit of a surprise to industry observers, who noted that Marketo’s recent successful IPO positioned the company as an appealing acquisition target for Salesforce.com. The transaction, which […]
Marketing Advocate Named “Cool Vendor” By Gartner
Marketing Advocate, a through-partner marketing automation solution provider, has been recognized by Gartner Inc. as a “cool vendor.” Regarding the placement in the Gartner report, titled: Cool Vendors in Technology Go to Market 2013, Gary Morris, CEO and Founder of Marketing Advocate said: “We’re glad to be recognized by Gartner. Channel partners want to focus […]
SAP Partners With Mocana To Enhance Mobile Security
In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection. The security solution allows clients to modify usage and security policies on iOS and Android apps without coding, according to company officials. The announcement […]
How To Get Real Value Out Of Video
Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]
Can The Channel Come Out To Play?
By Ian Moyse, Sales Director, Workbooks.com, Eurocloud UK Board Member & Cloud Industry Forum Governance Board Member There is an on-going discussion in articles, at events and in offices each day about the part that channels will play in go-to-market for the cloud form factor. Does it have a place? What is that place? What […]
TIE Kinetix Launches Social Media Syndication Solution
TIE Kinetix, a SaaS content syndication solution provider, has added a new solution to its tool box to help channel marketers keep pace with new developments in social media. The Social Media Syndication Solution was designed to supplement the TIE Kinetix Content Syndication Platform by helping clients streamline Twitter communication taking place through partner networks. […]
NetApp Partners With Launch International For GetSuccessful Initiative
By Jonathan Lee, Associate Editor Partnering has been a traditional practice for businesses to solve problems, supplement gaps and achieve specific strategy goals. With the dawn of the Information Age, solution providers that specialize in nurturing partnerships have been gaining much more visibility, assisting vendors in maximizing and optimizing their partner networks. NetApp partnered with […]
Marketo Announces Agency Program
In response to the increasing demand for third-party digital marketing services, Marketo launched the Marketo Agency Program. With 50 partners already participating in the program, the Marketo Agency Program is an automated platform that tracks leads in various forms from social, lead interaction and sales-ready status, according to company officials. Clients also gain access to Marketo’s Marketing […]
Partner Channel Manager For Metafile Shares Company Training Methods
The debate of “partner quality versus partner quantity” has been constant in the channel ecosystem. While it is easy to garner a network of thousands of partners, developing a solid community of loyal and profitable VARs is an entirely different story. That is why Metafile, a document management solution provider, takes a crawl-walk-run approach to […]
AMP By MindMatrix Offers Marketing Automation To Channel Players
The Problem: Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes, and in turn, get a more cohesive view of channel-wide performance. However, to ensure adoption as well as consistent usage of these tools, organizations must provide a robust set of tools and solutions to help power […]
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