Channel Marketer Report


Webinfinity Enhances Core Features of PRM Platform

Webinfinity has enhanced the core features of its PRM platform to empower companies to deliver a personalized partner experience that drives revenue, increases engagement and builds loyalty.

The platform offers partners a personalized digital experience based on the unique profile, history and needs of each user to deliver a targeted, contextually relevant selection of content, resources and tools.

The company said it has enhanced the core features of its platform with deep CRM/workflow integration, a broad codeless connector strategy, and advanced analytics. The platform enables technology vendors to measure content effectiveness and partner performance, yielding greater visibility into the channel pipeline and uncovering missed revenue opportunities, Webinfinity said.

“The current partner experience is broken – and it’s costing established companies millions of dollars every year in lost revenue and opportunity cost,” said James Hodgkinson, Webinfinity Founder and Chief Evangelist. “At the same time, smaller companies looking to accelerate their revenue growth are more increasingly employing a channel program to scale their sales efforts and fuel growth. Whether it’s an established channel program or a company just starting out, it is critical to provide a compelling, relevant and engaging experience for each partner.”

Channel partner programs have grown at an unprecedented pace creating increasingly complex channel and partner ecosystems, noted Webinfinity. Legacy PRM systems have created friction in the channel partner experience and struggled to support partners in a meaningful way. Meanwhile, business automation is on the rise, especially as applications like CRM and marketing solutions become more digitally enabled.

Redefining Partner Relationship Management

“Because of these market factors, now is the time to redefine partner relationship management by addressing three key failure points we witness regularly in channel programs: content management, personalization and measurement,” added Hodgkinson. “Webinfinity intelligently distributes the right content, to the right partners, at the right time, in a personalized digital experience that leads to measurable success and actionable outcomes.”

Webinfinity offers an easy-to-manage PRM platform focused on delivering an engaging partner experience. The technology normalizes and tags all content, systems and relational capital used by the vendor into a single digital fabric. The platform also connects content and system analytics to pipeline and missed revenue opportunities, enabling partners to be more proactive and increase sales effectiveness. As a result, companies can deploy a content strategy aligned with key business goals that generates tangible business results.

Requiring no coding, customization or technical experience, Webinfinity is scalable and deploys quickly. Pricing is based on transaction volumes, allowing clients to scale the solution based on their measurable success.

More information on the Webinfinity PRM platform is available here.




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