Author Archives
B2B Content2Conversion Takeaway: Think Like A Publisher
By Jonathan Lee, Assistant Editor The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel, titled: Crafting a Killer B2B Content Strategy, which took place at the B2B Content2Conversion conference hosted by Demand Gen Report. During the panel discussion, Joe Pulizzi, Founder of Content Marketing […]
Channel Agencies & Consultancies: Your Superhero Sidekicks For Marketing & Sales Success
At Channel Marketer Report, our goal is to constantly keep a pulse on emerging and evolving marketing and sales tools and trends, and report on how these developments are impacting organizations that operate in channel networks. One pain point is consistent among most organizations: vendors, brands and manufacturers still are struggling to provide partners with […]
Using Gamification To Drive Partner Loyalty And Sales
An increasing number of organizations are recognizing the value of gamification in driving customer and employee engagement. In fact, research from Gartner has indicated that by 2015, 70% of Global 2000 organizations will use gamification in some way. Vendors, brands and manufacturers can leverage gamification as a tool and inherent business strategy to drive efficiency […]
CampaignCore Helps Streamline Local Marketing Planning And Execution
The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill […]
B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe
Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, […]
Analyzing The Vendor/Retailer Relationship
By Guy Swarbrick, Senior Consultant, EMEA, Channel Enablers On the surface, it’s a difficult time for any vendor that sells to consumers through traditional retail channels. Household name retailers are disappearing on a regular basis: in the UK, Comet and Jessops have gone in the last six months, with HMV teetering on the brink; Virgin’s […]
Two-Thirds Of ISVs Say Partners Are Vital To SaaS Success
Avangate has released results of a Forrester Consulting commissioned study, the Technology Adoption Profile (TAP), which confirms the increasing role of the channel, especially in the emerging Software-as-a-Service (SaaS) space. The majority (79%) of ISVs surveyed reported that their channel partner program will play a strategic role in growing SaaS revenues. In addition, 66% of respondents said that channel partners […]
Education And Enablement: The Keys To Social Media Success
The emergence and growing influence of the web in B2B buying decisions is undeniable. Executives are relying more on search engines to start the browsing and buying journey for solutions to help their companies, and are turning to sales teams later and later in the consideration process. To that end, social sites such as LinkedIn, […]
Microsoft Exec Unveils New Solutions, Acquisitions At Convergence 2013
More than 11,500 Microsoft Dynamics customers and channel partners gathered at the Ernest N. Morial Convention Center in New Orleans to get the latest scoop on new enhancements within the Microsoft CRM/ERP business solutions portfolio during the annual Convergence Conference. The keynote presentation, which featured Kirill Tatarinov, President of Microsoft Business Solutions, and Wayne Morris, […]
To Gate Or Not To Gate Content: Using Forms To Generate Quality Leads
With more buyers turning to content such as white papers, E-books and infographics to learn more about relevant industry trends and specific solutions, it’s natural for organizations to focus more on using these assets to generate leads than to educate prospects and drive advocacy. That is why so many companies are relying more on forms […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
