Author Archives
Euclid Introduces Reseller Program
Euclid, a provider of mobile location analytics solutions, has launched a reseller program to enable certified, third-party partners to sell and distribute Euclid’s solution as part of their existing Wi-Fi service packages. With the launch of its Reseller Program, Euclid is working with several Wi-Fi channel partners like General Datatech (GDT) and Tekmark Global Solutions to deliver best-in-class analytic […]
Progress Software Introduces New Partner Empowerment Tools
Progress Software has been committed to delivering market-leading technology innovations that empower their partners and customers to dramatically improve the development, deployment, integration and management of their business applications. With more than 2,000 partners, Progress Software’s Partner+ Program is dedicated to helping its partners turn ideas into business realities through thought leadership and technical empowerment […]
Trapit Streamlines Content Curation
The Problem: Up to 57% of marketers share 10 or more pieces of content every day to engage their customers, according to research from Trapit. However, 45% of marketers say they typically don’t meet their curation goals and are not equipped to share the variety or number of resources they should. The Solution: Trapit has […]
Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]
The Internet is flooding with a constant stream of information. That is why content, no matter how great, isn’t always seen and shared. This infographic, courtesy of Who Is Hosting This?, shares several tips and best practices to create content that has the potential to go viral.
Why Your Partner Marketing Is Broken And What To Do About It
By Jared Shusterman, CEO and Managing Partner, SproutLoud In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a broken record, I have to talk about this again, and in more depth. It’s worth repeating […]
Balihoo Forms Partnership With Local Spectrum
Local Spectrum, the location-based marketing unit of global media agency network Starcom MediaVest Group, has established a partnership with Balihoo to extend location marketing automation solutions to its customers. The partnership combines Local Spectrum’s knowledge of local digital and directory marketing with Balihoo’s technology to allow national brands to extend location and relevant campaigns through […]
Transition Networks Implements Co-op/MDF Solution From Computer Market Research
Transition Networks, a company that designs and manufactures copper to fiber media converters for a broad range of network environments, is using the Co-op/MDF solution from Computer Market Research to manage trade promotions and other channel marketing activities. Despite new innovation in technology, many co-op and MDF programs are still managed manually via spreadsheets, faxes and […]
Continuum Cloud Console Helps MSPs Support SMB Clients
Continuum, a channel-exclusive provider of integrated managed IT services solutions, has launched Continuum Cloud Console (C3), a new Infrastructure-as-a-Service (IaaS) management platform. Designed to help MSPs create, manage and monitor virtual servers on behalf of their SMB clients, C3 also enables MSPs to easily support cloud infrastructure from a single platform. MSPs also can more […]
B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results
This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel. Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 […]
The Channel Partner Model For Driving Connected Security
By Marvin Blough, VP Channels and Alliances, Dell Software Group The security landscape continues to change dramatically and customers are dealing with new, difficult and complex threats every day. Cyber criminals are attacking more frequently and launching new and unprecedented types of attacks. At the same time, there’s pressure on IT security staff to deliver […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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