Author Archives
AVANT Launches Market Research Initiative To Boost Partners’ Role As Trusted Advisor
AVANT Communications, a distributor for next- generation technology, has launched a market research initiative to help its partners and business customers better understand industry trends around emerging new technologies in cloud, colocation, connectivity, SD-WAN, security, UCaaS and more. AVANT will analyze real-world insights from thousands of annual IT business purchasing decisions and conduct primary research […]
Forrester Provides Overview Of Channel Incentive Solution Providers; Selection Process Recommendations
In a Forrester report published earlier this year, Jay McBain, principal analyst – channel, partnerships & alliances, reminded channel leaders of the significant benefits that well-planned incentive programs supported with modern incentive management solutions can deliver. Firms that successfully deploy the right mix, level, and cadence of incentives can: Improve revenue and profit generated by […]
Partners See Marketing Advantage In Their Proximity To Customers
Partner organizations are increasingly taking the lead on marketing themselves and the brands they represent. That’s the observation of Dave Sutton, CEO at TopRight, a marketing consulting firm, who is witnessing partner organizations account for an increasing share of his business. “Five years ago, TopRight would have typically been engaged by the brand in order […]
Salesforce Enhances PRM Solution With New Analytics, Self-Service And Collaboration Capabilities
Salesforce has introduced three new features to its partner relationship management (PRM) solution. The enhancements are designed to remove channel sales friction by delivering intelligent insights and visibility to partners to help drive their growth. Einstein Analytics for Partners helps partners identify and prioritize leads by surfacing AI-driven insights. Powerful data mining capabilities within Einstein […]
Survey Finds B2B Buyers Willing To Engage With Sales Reps Sooner In Shopping Process
Indirect sales reps may have an opportunity to engage with customers earlier in their buyer’s journey. According to the 2019 B2B Buyers Survey Report, a growing number of buyers are raising their hands earlier in the shopping process, seeing more value in bringing in sales reps to facilitate the journey. The data collected by Demand […]
Channel Partners Seek To Be Better Marketers Of Their Own Brands & Vendors Too
Compelling partners to play a bigger role in lead generation may be a lighter lift for channel leaders. According to several surveys and reports released earlier this year, channel partners are making a greater effort to learn marketing basics, engaging with vendor through-channel marketing automation tools and services, and even making their own investments in […]
Indirect B2B Technology Market Posts 6% Dollar Growth In First Quarter
The NPD Group’s B2B Distributor and Reseller Tracking Service reported that the indirect B2B technology market in the United States saw a 6% dollar growth in Q1 2019 compared to Q1 2018, and continued to exceed the U.S. GDP growth of 3 percent. During the quarter, software sales experienced 12% growth, while hardware dollar sales saw […]
ChannelAssist Promotes Stevens To President
ChannelAssist, a channel incentive solution provider, has promoted Richard Stevens to President. He replaces David Auld, who remains as Chief Executive Officer. Stevens is an accomplished sales and marketing executive with more than 30 years experience in small, medium and Fortune 500 companies. He is experienced in building and leading teams, with a strategic and […]
Forrester Taps Partner-Based Marketing As New Strategy To Serve Business-Unit Buyers
To ensure that increasingly demanding business-unit buyers are being serviced by partners that truly understand their needs, channel leaders should apply significantly more discipline to their partner recruitment and selection practices. In a new report, Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement. Forrester’s Steven Casey, Principal Analyst, and Jay McBain, Principal Analyst – Channels, Partnerships […]
Micro Focus Builds New Portal Experience To Support Unified Partner Program
Micro Focus, the giant software and information technology company, has launched a new partner portal to support its recently unified legacy partner programs. The new portal is designed to streamline and simplify the way partners engage with the company. Since Micro Focus merged with Hewlett Packard Enterprise (HPE) software in 2017, it hosted two separate […]
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