Channel leaders and partners are generally aligned on strategies to address the impact that the COVID-19 pandemic is having on their businesses, according to two recent surveys by The 2112 Group, a business strategy and research firm. While the vast majority of channel leaders are committed to leaving their marketing budgets unchanged, partners plan to be […]
Okta, an independent provider of identity for the enterprise, has made major updates and additions to its Okta Partner Connect program to propel partner sales growth in the new fiscal year. Technical sales engagement and marketing resources offer partners new technical programs along with demand generation and marketing opportunities. With the Okta Innovation center, partners can […]
Channel marketers are generally aligning their go-to-market activities with the content preferences of B2B buyers. A comparison of two recent surveys indicates that a majority of brands are reaching out to prospects with rich online media, social messages, and cases studies and testimonials. B2B buyers said they rely on more content than they did the […]
Partner Perspectives, a global management consulting agency, has named Michelle Gunter as Executive Vice President. Gunter has more than 20 years in the industry, holding numerous sales and channel leadership roles. Prior to joining Partner Perspectives, Gunter was Senior Vice President, Client Services, Global Partner Channels with MarketStar, a global Sales as a Service company. […]
While the 2020 State of the Partner Ecosystem report by Crossbeam, a collaborative data platform provider, clearly confirmed that partner programs have a measurable impact on vendor revenue, it also indicated that many companies are not fully supporting their channel initiatives. More than 90% of the respondents to the survey said partnerships have measurable impact on […]
While the people empowered to sign off on final decisions about which software or service to buy are generally older than 35 years of age, the employees who begin to assemble the list of products for them to consider are typically younger, reported Clutch, a ratings and review platform for IT, marketing and business service providers. […]
Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale, has expanded its management team. Phil Iserino has been named VP, Business Development overseeing relationships with prospective enterprises looking to expand their revenue through increased engagement with partners, customers or even internal employee teams. Elizabeth Chaney has been named VP Marketing with a […]
Allbound, a partner relationship management solution provider, has launched a new integration for HubSpot. Through the integration, companies can now automatically integrate partner sourced contacts and opportunities from Allbound and sync data inside the HubSpot platform. HubSpot is a leading growth platform with more than 74,300 total customers in more than 120 countries using its software, […]
Channel marketing expert Heather K. Margolis, founder and CEO of Channel Maven Consulting, has launched a new company, Spark Your Channel, to offer a marketing automation platform enables channel partners’ sales and marketing teams to quickly and easily personalize and share vendor-provided multimedia content, such as webinars, podcasts and especially video. Research from CMR’s sister publication Demand Gen […]
SmartBug Media, a leading inbound marketing agency, has received a growth equity investment from American Discovery Capital (ADC), a private equity firm focused on investing in leading family-owned and middle market companies in high-growth sectors. SmartBug laid a strong business foundation early on by partnering with marketing leaders such as HubSpot. The agency is the highest-rated […]