Channel Marketer Report

Channel Marketing

Dell Unveils New Software Competencies

In early 2013, Kathleen Schneider, Executive Director of Global Channel Marketing and Programs for Dell, discussed the meaning of “Better Together,” a mantra implemented by the company at its annual partner conference. On the heels of a series of acquisitions, Schneider shared that Dell would be focusing on becoming an all-in-one solution provider, and empowering […]

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Marketing Advocate Introduces Through-Partner Marketing Automation

The Problem: Approximately 25% of B2B companies in the Fortune 500 currently use marketing automation systems, according to ClickZ, and in turn, are seeing improved campaign and sales results. However, other companies that operate in more complex ecosystems, such as channels, are struggling to take advantage of these tools.  The Solution: Marketing Advocate is striving […]

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How En Pointe Technologies Strikes The Marketing Balance

For resellers, a common challenge is establishing thought leadership and overall branding representative of the individual company, while still staying true to vendor partners and their sales and marketing goals. En Pointe Technologies is a hardware and software reseller, and added service provider. With 20 years in the IT industry, the company offers full pre-sales […]

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Creating And Sustaining Valuable Partnerships

Business partnerships are not easy but enterprises that invest in strategic, mutually beneficial alliances can achieve greater objectives than they would normally be capable of individually, according to a webinar titled: Better Together: The True Value of Marketing Partnerships. The event, hosted by BrightTALK, offered marketers a variety of tips regarding how organizations can identify […]

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Wincor Nixdorf Expands Partner Program For Resellers Across North America

Wincor Nixdorf today announced an expansion to its partner programto include resellers in North America. The company is exhibiting its variety of retail solutions with U.S. partner Synnex during the RetailNOW conference, which is being held through August 7 at the Mandalay Bay Resort and Casino in Las Vegas.   The Wincor Nixdorf partner program provides […]

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Addressing The Channel Marketing Challenge

By Dana Harder, Senior Editor In an environment that is increasingly competitive, many vendors are facing the same challenge: securing and maintaining mindshare among partners that are representing tens, or even hundreds, of other vendors. Regardless of a vendor’s channel strategy, organizations can garner long-term engagement and loyalty by empowering VARs to sell and market […]

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News On Demand Helps Vendors Provide Relevant Messages To Partners

The Problem: Once global vendors establish their channel partner networks, it is essential they remain informed with relevant communications. However, this ongoing engagement process can be a manual and onerous task for vendors, which results in a “one size fits all” approach that fails to engage partners. In fact, email open rates on partner content […]

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Influitive Helps Companies Fire Up Partners With Mobile and Embedded Advocacy Tools

Influitive, a provider of advocate marketing tools, announced its Summer 2013 product release that includes new capabilities and features that make it easier for companies to capture, promote and reward the enthusiasm of their evangelists, including channel partners. Two new offerings — Maven by Influitive, a mobile app for B2B advocacy, and AdvocateAnywhere, which lets […]

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NetExam Empowers Channel Partners With Comprehensive Training Tools

The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at […]

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