CRM / PRM Solutions
Forrester Predicts Investments In PRM Software To Reach $889 Million By 2025
Forrester is predicting that the market for partner relationship management software will climb at a compound annual growth rate of 14.2 percent to $889 million by 2025. In a recent post, Jay McBain, Forrester’s Principal Analyst, Channel Partnerships & Alliances, noted that channel leaders are looking for PRM to be the foundational layer on a channel […]
Brother’s New Partner Portal Strives To Support Channel’s Digital Transformation
Brother International Corporation has launched a new online partner portal that consolidates Brother’s comprehensive suite of partner products, tools and training into an intuitive, companywide partner relationship management (PRM) platform. The new, unified portal — officially called PATH (Partner Authorized Total Hub) — was implemented to remove complexity for thousands of Brother Authorized Partners (BAP), […]
Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand Gen Business; Names Curran CRO
Impartner, the channel management platform and partner relationship management (PRM) provider, has completed its acquisition of the through channel marketing automation (TCMA) business from TIE Kinetix. The acquisition includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, as well as an exclusive digital marketing transformation program developed and delivered in partnership […]
Channel Leaders Have More Options For Program-Supporting Solutions, Forrester Reports
Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]
At Poly, The New Portal Is Critical To Optimizing Partner Experience For Merged Channel Ecosystems
The partner portal at Poly, a video and voice solutions company, has been very busy lately. Since the company launched its Poly Partner Program and the portal earlier this year, the website is averaging 20,000 unique user visits weekly, each of them logging on an average of nine times. Just about any partner program would […]
Partner Program Technology And Services Companies Form Channel Marketplace
The Channel Marketplace, an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges has been formed by a group of 10 channel technology and services companies. The Channel Marketplace features a concierge service, in which real people will help technology vendors and channel […]
Investments In Channel Programs Lag Despite Measurable Impact On Revenue
While the 2020 State of the Partner Ecosystem report by Crossbeam, a collaborative data platform provider, clearly confirmed that partner programs have a measurable impact on vendor revenue, it also indicated that many companies are not fully supporting their channel initiatives. More than 90% of the respondents to the survey said partnerships have measurable impact on […]
Webinfinity Expands Executive Team With Business Development, Marketing VPs
Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale, has expanded its management team. Phil Iserino has been named VP, Business Development overseeing relationships with prospective enterprises looking to expand their revenue through increased engagement with partners, customers or even internal employee teams. Elizabeth Chaney has been named VP Marketing with a […]
Allbound PRM Solution Can Automatically Sync Data With HubSpot Platform
Allbound, a partner relationship management solution provider, has launched a new integration for HubSpot. Through the integration, companies can now automatically integrate partner sourced contacts and opportunities from Allbound and sync data inside the HubSpot platform. HubSpot is a leading growth platform with more than 74,300 total customers in more than 120 countries using its software, […]
Impartner Promotes Kerry Desberg To CMO
Impartner, a channel management platform provider, has promoted Kerry Desberg to Chief Marketing Officer (CMO). In this role, Desberg will be responsible for leading the strategy, planning and development of Impartner’s global marketing initiatives, continuing to build a worldwide marketing organization that can support the company through its next phase of growth. Desberg, who was previously Impartner’s […]
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