CRM / PRM Solutions
Incentive Solutions, Channeltivity Partner To Offer Comprehensive Channel Management Solution
Incentive Solutions, a channel incentives and technology provider, has entered into a partnership with Channeltivity, a partner relationship management solution provider. Propelling this alliance is a drive to expand services and enhance the customer experience, said Incentive Solutions in a press release. Connecting solutions from the two organizations delivers a smoother, more comprehensive user experience […]
New Impartner Easy-To-Customize Interface Facilitates Partner Access To Business Enablement Data
Impartner, a global pure-play SaaS-based channel management and partner relationship management (PRM) technology provider, has introduced a solution interface that facilitates partner access to business enablement data. The new interface, Impartner PX Partner Experience, offers partners a modern and intuitive interface that provides a clean, simplified view of the data that matters most such as […]
Allbound Builds Integration For HubSpot Platform
Allbound has built a certified integration for the HubSpot platform and joined HubSpot’s App Partner Program. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with app partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace. This enhances the channel sales capacity […]
SaaS-Focused PRM Provider PartnerStack Raises $29 Million In Series B Funding
PartnerStack, a partner relationship management solutions provider, has raised $29 million USD in Series B funding. The investment, which was led by 3L Capital and with participation from Whitecap Venture Partners, HarbourVest, and existing investor RRE Ventures, will be used to bring in more high-value partners into the PartnerStack network, said Bryn Jones, CEO at […]
OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds
In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]
ZoomInfo’s New Partner Program Offers Dedicated CAM Support
ZoomInfo, a global leader in go-to-market intelligence solutions, has launched a new program that enables partners to build custom engagements with the ZoomInfo platform. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as companies evolve. Offering opportunities for solution or technology partners, ZoomInfo will assign dedicated […]
Marketplace Host Torchlite Offers Partner Engagement Platform
Torchlite, developer of a freelance marketplace for professional administrators, solution consultants, designers, developers, and marketers who specialize in building and optimizing cross-cloud Salesforce solutions, has launched the Torchlite Partner Engagement Platform. The new SaasS platform, designed as an affordable PRM solution, helps vendors engage and support their partner ecosystems by enabling creation of partner directories, automated payments, […]
Ecosystems Don’t Run On Spreadsheets: The Future Is Real-Time Channel Measurement And Accelerated Automation
By Chanan Greenberg, SVP and GM, High Tech, Model N “The future of channel partner programs and ecosystems will be anchored in automation, flexibility, scalability, and self-service. The effective use of technology tools is no longer optional. Ecosystems don’t run on spreadsheets,” observed Forrester analyst Chris Cleary during a recent Model N webcast. And he’s […]
To Boost ROI In PRM/TCMA Technology, Fill The ‘Care-And-Feeding Gap’
By Tracy Diziere, President & CEO, TDZ Creative Partners By now, the value and necessity of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) systems is well established. Forrester sized the PRM market at $400 million in 2019 and expects it to grow to nearly $890 million by 2025. And in 2018, it predicted that TCMA […]
Magentrix Launches Zapier App Integration
Magentrix, a partner relationship management solution provider, has announced the launch of a Zapier app integration, allowing users to instantly connect their portal with any of the 2000+ apps available through Zapier without coding. Users can move data and automate tasks between apps, increasing productivity. Zapier allows clients to create automated tasks, known as Zaps, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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