Okta, an independent provider of identity for the enterprise, has made major updates and additions to its Okta Partner Connect program to propel partner sales growth in the new fiscal year. Technical sales engagement and marketing resources offer partners new technical programs along with demand generation and marketing opportunities. With the Okta Innovation center, partners can […]
The channel didn’t need a pandemic to compel channel leaders re-think how they go to market through and with their partner ecosystems. To successfully cross the paths of business-unit decision makers on their anything-but-Waze-directed buyer’s journey, vendors and their partners have had to become increasingly agile and spontaneous. But to ensure that vendor and partner […]
With the global anything-as-a-service (XaaS) market projected to reach almost $345 billion by 2024, having a clear understanding and strategy for transforming a channel for XaaS will be one of the most important factors in an organization’s success in 2020 and beyond. In their recently published whitepaper, Accelerating Partner Transformation in an XaaS World, authors […]
While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up […]
While the people empowered to sign off on final decisions about which software or service to buy are generally older than 35 years of age, the employees who begin to assemble the list of products for them to consider are typically younger, reported Clutch, a ratings and review platform for IT, marketing and business service providers. […]
Ansira, a marketing agency and provider of channel marketing solutions and services, has appointed Jay Dettling its chief executive officer (CEO.) Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team. In his new role, Dettling will be […]
Maria Chien doesn’t have a reputation for pulling her punches when talking about the state of channel programs. But at the B2B Marketing Exchange at the Hyatt Regency Scottsdale, Feb. 24-26, the title of a presentation she’ll make there suggests that Chien, Forrester’s vice president, practice leader, channel marketing strategies, is taking off the gloves.. […]
A robust agenda of important channel management and marketing topics has been slated for the upcoming B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, the channel’s most influential thought-leaders and practitioners will explore the strategies and tactics that will boost partner program performance through the next decade. The […]
Five strategies to kick off a new ‘roaring twenties’ By Theresa Caragol, Founder and CEO, AchieveUnite It’s happened again… with Thanksgiving, Christmas and New Year celebrations you have over indulged and are still recovering from the party hangovers (we won’t tell). The obligatory New Year resolutions have been made and no doubt include health and fitness […]
Pivot3, a provider of intelligent infrastructure solutions, has enhanced its global partner program to maximize partner success and provide predictable profitability while bringing Pivot3 solutions to market. Aimed at deepening the company’s relationships with a compact networks of partners, the program’s enhancements include greater access to joint marketing funds and qualified leads, expanded training options […]