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Marketing Planning

Zift Solutions Adds Channel-Partner Planning Capability To PRM Solution

Zift Solutions, a provider of partner relationship management (PRM) software, has announced an addition to its ZiftONE platform. The new Success Plans capability, a supplier and channel-partner business planning tool, enables vendors to collaborate with business partners to develop comprehensive business plans and set goals to create successful go-to-market strategies. With ZiftONE’s Success Plans, suppliers and […]

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Jen Spencer Tapped As President At SmartBug Media

SmartBug Media, a marketing agency, has promoted Jen Spencer to its newly created role of president. Spencer will oversee all operations, executing on SmartBug’s growth and market expansion strategy, reporting to the company’s CEO, Ryan Malone. In her first full year as SmartBug’s VP of sales and marketing in 2018, Spencer implemented a sales and marketing program […]

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Empowering Brands And Partners With Through-Channel Marketing Automation

By Joel Montgomery, Chief Strategy Officer, Incentive Solutions and OneAffiniti It’s been a few years since Jay McBain, Forresters’ Principal Analyst – Channels, Partnerships & Ecosystems, called the increasing adoption of through-channel marketing automation (TCMA) the “third stage” for sales and marketing leaders. Following the adoption of customer relationship management technology and marketing automation solutions, […]

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Plannuh, A Marketing Optimization Platform, Launches Partner Community To Engage Broad Client Base

Plannuh, a provider of an application for proving and improving the business value of marketing, has launched the Plannuh Market Partner Community to bring together the knowledge and technology that help marketers reach strategic and operational marketing excellence. “We have channel in our DNA,” Peter Mahoney, founder and chief executive officer of Plannuh, told CMR. […]

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At Poly, Making Its Partner Portal Even More Personal Continues To Boost Engagement

At last month’s B2B Marketing Exchange – Next-Level ABM, CMR had the opportunity to follow up with Jennifer Judy, Senior Director of Global Partner Experience at Poly, on the 2020 launch of a new portal to support a merged channel ecosystem. Out of the gate, the capabilities of the new personalized portal were pretty impressive, […]

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Channel Leaders, Partner Program Experts To Zero In On Segment-Specific Marketing At B2BMX Conference

Prominent partner marketing practitioners and leading channel program experts will explore the benefits of implementing segment-specific or account-based marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a review of feedback from attendees of the B2B Marketing Exchange On-Line Experience held in February. Post-event […]

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With More B2B Buyers Shopping Digitally, Vendors Promote Marketplaces To Partners

With B2B e-commerce sales projected to reach $1.2 trillion in the United States this year, it’s no surprise that vendors are making big investment in their own digital marketplaces. Earlier this year, Lori Wizdo, Vice President, Principal Analyst, B2B Marketing, at Forrester, cited data from Venture Scanners that said there were almost 230 B2B marketplaces […]

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Broadvoice Names Lauri Martinez As Vice President of Channel Marketing

Broadvoice, a provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, announced the appointment of technology channel marketing veteran Lauri Martinez as Vice President of Channel Marketing. Martinez brings more than 20 years of B2B marketing experience to Broadvoice, where she will work to ensure that Broadvoice’s partner program aligns with […]

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Engagement Matters In How EPOS Tiers Partners In New Channel Program

EPOS, an audio technology company, has launched a new channel program that is tiered by revenue and engagement level to ensure optimal support of the individual partner’s key competencies, as well as its needs and growth potential. The EPOS AMPLIFY program is enabled with a portal that is a go-to destination for necessary resources. In […]

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