Mindmatrix Simplifies User Experience with Interactive ‘Assist Me’ Module
Mindmatrix has added an interactive, walk-through help module to its PRM, channel, and sales enablement platform. The company is also enabling users to customize the platform’s interface by moving its navigation panel from the left sidebar to the top. The modifications are designed to boost platform adoption rates among sales teams and channel partners, lower learning curves, […]
Make Sure Your PRM Biz Case Has the Goods for the CFO
The single most important investment your company can make to accelerate your channel revenue may be something you’re only just hearing about: PRM (Partner Relationship Management).
Cloud-Based Incentives: A Channel Marketer’s Guide
The ROI of cloud-enable incentive program creation can add up dramatically. Discover how modernizing its incentive program delivered these benefits for an international telecommunications firm: 23% increase in sales 35% fewer mistakes on claims submissions Contest creation time reduced from more than an hour to 10 minutes Light a fire under your incentive program. Download […]
Aprimo Announces New Cloud-Based Campaign Management Solution
Aprimo, a global leader in marketing operations solutions, announced the launch of its next-generation campaign management solution, Aprimo Campaign. The cloud-hosted solution allows mid to large-sized organizations, marketing service providers, and agencies to efficiently connect to and manage their customer and prospect databases. The enhanced capability to extract key customer insights supports smarter marketing, Aprimo […]
Zyme Powers Up CDM Platform; Boosts Data Accuracy, Accelerates Processing, Strengthens Analytics
Zyme has announced major enhancements to its channel data management (CDM) platform, zyme cloud platform 3.0. The new features and enhancements provide greater channel data accuracy and processing speeds, more powerful analytics capabilities and additional tools to enable enterprises to optimize and grow partner networks. Even though trillions of dollars of revenue flow through global indirect […]
Webinfinity Enhances Core Features of PRM Platform
Webinfinity has enhanced the core features of its PRM platform to empower companies to deliver a personalized partner experience that drives revenue, increases engagement and builds loyalty. The platform offers partners a personalized digital experience based on the unique profile, history and needs of each user to deliver a targeted, contextually relevant selection of content, […]
11 Reasons Why Partners Will Leave Their Vendors
Retaining channel partners – especially those that build strong connections between their customers and the brands they represent – is critical to a vendor’s bottom line. The combined cost associated with lost revenue and the expense of recruiting and training replacement partners is not trivial. Therefore it’s important for vendors to remain diligent in addressing […]
EveryoneSocial Delivers Platform For Employee Advocacy
EveryoneSocial is an employee enablement and social selling software designed to help employees become brand ambassadors for their companies. Features/Functions EveryoneSocial provides tools to help roll out a successful employee advocacy or social selling program, including: The ability to push content to employees; Simple, powerful social sharing tools; Web, mobile and email tools to keep employees […]
Channel Sales and the Future of the Subscription Economy
There’s no denying that the subscription economy has been turning business on its head. According to Gartner, more that 80% of software providers will have shifted to subscription-based business models by the end of the decade. If channel sales organizations are worried that the transition to SaaS products and services will leave them behind, Jen […]
Averetek, Perks Worldwide, and Birch Worldwide Integrate Products
Averetek, Perks Worldwide (Perks WW), and Birch Worldwide have fully integrated their core products to jointly sell them to businesses looking for channel incentive, channel loyalty and channel marketing solutions. The integrated Campaign Marketplace, a sales and marketing demand generation solution, allows partners to see their available MDF/co-op balance, browse marketplace services like telemarketing, social […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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