Author Archives
Channel Conflict Report Shows Vendor-Partner Relationships Are Improving
Channel conflict has been spotlighted as an ongoing challenge for all channel players. However, new research from market research company The 2112 Group indicates that change on the horizon. The Second Annual Channel Conflict Report is part of the 2112 Quarterly Channel Review series. The study was created to shed light on the sources of […]
Addressing The Channel Marketing Challenge
By Dana Harder, Senior Editor In an environment that is increasingly competitive, many vendors are facing the same challenge: securing and maintaining mindshare among partners that are representing tens, or even hundreds, of other vendors. Regardless of a vendor’s channel strategy, organizations can garner long-term engagement and loyalty by empowering VARs to sell and market […]
SessionM Joins Zynga Partner Program To Launch In-Game Rewards Initiative
By Dana Harder, Senior Editor SessionM, a mobile loyalty and ad platform, has partnered with Zynga, the social gaming company and creator of apps such as Words With Friends. As part of the relationship, consumers who play Scramble With Friends and unlock in-game achievements and interact with ads can win “mPOINTS,” which are redeemable for […]
Sonus Develops Two-Tier Structure For Partner Program
Sonus Networks, a global leader in SIP communications, has expanded its Partner Assure channel partner program into a two-tier model of distribution partners. This enhancement comes on the heels of rapid expansion within the Sonus partner network, which includes “a diverse network of reseller partners to small and medium businesses, large enterprises and regional service providers,” […]
News On Demand Helps Vendors Provide Relevant Messages To Partners
The Problem: Once global vendors establish their channel partner networks, it is essential they remain informed with relevant communications. However, this ongoing engagement process can be a manual and onerous task for vendors, which results in a “one size fits all” approach that fails to engage partners. In fact, email open rates on partner content […]
MDF Or Co-op: The Wrong Choice Could Cost Your Channel
By Stacy Desrosiers, VP of Marketing and Business Development, Channeltivity One of the biggest challenges companies face when working with multiple partners is managing marketing development funds (MDF). What type of program do you go with? Will it benefit both the vendor and the partner? These are just a couple of the many questions that […]
Leadspace Creates Partner Program For B2B Marketing And Sales Consulting Firms
Leadspace, a B2B social lead targeting solution provider, has launched a new partner program designed to help consulting firms specializing in B2B sales, marketing and the deployment of CRM and marketing automation platforms help their clients to effectively find, qualify and nurture leads. Consulting firms that partner with Leadspace receive early access to upcoming releases, […]
Honeywell Exec Named “CEO Of The Year”
Dave Cote, Chairman and CEO of Honeywell, has been chosen as the CEO of the Year by Chief Executive Magazine. The award winner is nominated by magazine readers and selected by a committee comprised of Global CEOs. The award recognizes Cote’s leadership during his 10-year tenure at Honeywell. Since he became CEO, Honeywell has “increased sales […]
Marketo Adds MarketStar, RingRevenue To Partner Program
Marketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint partner program. MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time,” said Vaughn Aust, VP of Digital Marketing […]
Merchant Warehouse Partners With SouthWare Innovations
Merchant Warehouse, a provider of payment technologies and merchant account services, today announced a new partnership with SouthWare Innovations, Inc., a business management technology developer. As part of the relationship, the SouthWare order entry system, point-of-sale system, web based shopping cart and collections software will be integrated with the Merchant Warehouse Genius Customer Engagement Platform. Now, retailers that leverage […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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