Author Archives
Mercent Announces Reseller Partnership With Quiet Notion
Mercent, a provider of software-as-a-service e-Commerce solutions, has partnered with Quiet Notion, a boutique agency specializing in digital retail. As part of the collaboration, Quiet Notion will leverage the Mercent Retail platform to help retailer customers expand their reach online,” according to a company press release.
Searchmetrics Launches Partner Program
Searchmetrics, a search and social analytics software developer, has made new updates to its partner program to provide organizations with more detailed marketing support, training resources and networking opportunities. The Searchmetrics Partner Network divides members into three categories: service, premium and elite partners. Through the new program, partners will receive greater marketing support with co-branded […]
The Keys To Channel Partner Success
A key challenge for any OEM or vendor is standing out to VAR partners, and providing them with the tools and resources to sell effectively. However, to truly drive success, vendors must go above and beyond to support channel sales and marketing efforts. This especially is true because most VARs are small organizations with limited […]
ChannelChat: Patrick van Boom, TIE Kinetix
As the saying goes: Content is king. This adage, which first burst into the business world nearly 20 years ago, is becoming more prevalent due to buyers’ increased usage of digital tools and technologies to research potential purchases. But how can companies keep pace with buyer preferences, and deliver fresh, relevant content throughout the year? […]
SAP Partners With Mocana To Enhance Mobile Security
In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection. The security solution allows clients to modify usage and security policies on iOS and Android apps without coding, according to company officials. The announcement […]
NetApp Partners With Launch International For GetSuccessful Initiative
By Jonathan Lee, Associate Editor Partnering has been a traditional practice for businesses to solve problems, supplement gaps and achieve specific strategy goals. With the dawn of the Information Age, solution providers that specialize in nurturing partnerships have been gaining much more visibility, assisting vendors in maximizing and optimizing their partner networks. NetApp partnered with […]
Marketo Announces Agency Program
In response to the increasing demand for third-party digital marketing services, Marketo launched the Marketo Agency Program. With 50 partners already participating in the program, the Marketo Agency Program is an automated platform that tracks leads in various forms from social, lead interaction and sales-ready status, according to company officials. Clients also gain access to Marketo’s Marketing […]
SilverSky Joins NetApp Partner Program For Service Providers
SilverSky is the newest addition to the NetApp Partner Program for Service Providers. SilverSky is a cloud security SaaS solution that specializes in email and network security by providing vulnerability management, web site security, log management, mobile device management and brand protection. By joining the NetApp partner program, SilverSky now will be able to over […]
PartnerPath Helps AT&T Develop Partner Program To Nurture Mid-Market
By Jonathan Lee, Associate Editor For many corporations, developing a partner program is one of the most effective ways to increase sales and mindshare. This especially is true for companies such as AT&T that are seeking to team with optimal service providers that offer valuable, objective insights on identifying areas for improvement and building corporate […]
The Pedowitz Group Wins Partner Excellence Award At #MUS13
The Pedowitz Group, a revenue marketing agency, received the Revvie Award for Partner Excellence for the second consecutive year. The announcement was made during the Revvie Awards ceremony at the 2013 Marketo User Summit, which was held April 8-10, 2013, in San Francisco. In addition, six Pedowitz Group customers and partners also received Revvie Awards, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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