Channel Marketer Report

Channel News

Salesforce Reports 38% Year-Over-Year Revenue Increase For Q2

Salesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%. The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37% year-over-year,while professional services and other revenues were $86 million, an increase of 58% year-over-year. Salesforce projected Q3 of $1.365 […]

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7 Skills New Marketers Need To Succeed [Infographic]

Digital marketers are becoming Jacks-of-all-trades. Not only must successful marketers be social media mavens and create great content, they also must know how to newsjack, analyze data and of course, work in a stressful environment collaboratively with team members. The below infographic, courtesy of Formstack, outlines seven skills new marketers need to succeed.

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What People Share On Social Networks [Infographic]

Billions of people worldwide tap into Facebook, Twitter, LinkedIn and even Pinterest to share photos (43%), opinions (26%), status updates (26%), links to articles (26%) and personal recommendations of things they like. This infographic, courtesy of GO-Gulf, dives deep into the behaviors and preferences of social media users.

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Five Best Practices For B2B Mobile Commerce [Infographic]

An increasing number of B2B executives are using their smartphones and tablets to read reviews (56%), access product information (55%), compare features (50%) and compare prices (48%). With 16% of B2B site traffic coming from mobile devices, organizations must make their content and online experiences optimized for these smaller-screened devices. This infographic, courtesy of Usablenet, reveals […]

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EMC Issues Channel Ultimatum

Editor’s note: This article was previously published on Channelnomics. EMC has declared it is not interested in working with solution providers that are not flogging huge volumes of its kit, and admitted its divisive new partner program was designed to force their hand. Last year the storage giant announced it was axing its Velocity partner […]

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Integrate Joins Eloqua AppCloud With Oracle Eloqua Partnership

Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with Oracle Eloqua to help marketers acquire prospects and more successfully capitalize on prospect data to create new customers.  As part of the relationship, the Integrate app will join the Eloqua AppCloud in fall 2014. Using marketing automation platforms, organizations are able to leverage prospect […]

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Are B2B Marketers Drowning In Content [Infographic]

Over the last 12 months, 86% of B2B marketers have been creating more content. However, these marketers are struggling to engage their target audiences (37%), measure ROI (34%) and generate leads (29%).  So, are buyers drowning in content? This infographic, courtesy of B2B Marketing, outlines key findings from its 2014 Content Marketing Benchmarking Report. 

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TreeHouse Interactive Adds Enterprise-Class Search To Reseller View

TreeHouse Interactive, a provider of cloud-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, recently added a new Secure Search module to its Reseller View platform.  The PRM system offers extensive partner automation, portal customization and partner marketing enablement. With the Secure Search module, partners will be able to search content seamlessly and […]

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What Beer And Content Have In Common [Infographic]

Coming off of the July 4 holiday weekend, it seems appropriate that we get back into the swing of things by comparing the art of content marketing to brewing beer. If you think about it, good beer and good content have a lot in common: it’s refreshing, memorable and you want to share it with […]

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Corporate Visions Acquires Sales Enablement Content Firm Launch International

Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to help companies improve their selling conversations. […]

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