The Problem: A vast majority (85%) of organizations say their customer and prospect data is incorrect, out-of-date and/or obsolete, according to research from DemandGen Report. As channel players aim to build networks of active and loyal partners, it is vital that they have access to the right contact information at all times.
The Problem: Manufacturers are poised with the challenge to stand out among competitors in an extremely crowded space. Especially within industries including consumer electronics, POS hardware and others technology markets, new models are seemingly released on a daily basis. The powers of the Internet also have provided end-users/consumers with countless resources to compare prices and […]
The Problem: As the channel continues to make the transition to the Cloud and Managed Services, end-users are struggling to determine the optimal solutions for their business needs. Similarly, ISVs are poised with the challenge to stand out in a crowded marketplace and build a strong channel from the ground up.
The Problem: According to research from Aberdeen Group, 37% of enterprises indicated that they need to improve corporate communications and time-to-information. This presents a prime opportunity for OEMs to implement a video-based solution to improve corporate communication, as well as sales and marketing initiatives via video content. In the report, titled “Video Portals for Employee […]
The Problem: In the complex channel environment, it is difficult for original equipment manufacturers (OEMs) to efficiently track sales and progress across partners and end-users. Specifically within the retail sector, it is vital that OEMs have access to item prices, sales and overall demand to ensure that channel partners are replenished and prepared for high-traffic […]
The Problem: According to research from IDC, active channel partners acquire approximately 31% of companies’ operations, accumulating approximately 15,000 inactive partners in their database. Due to a lack of general visibility, vendors are unaware that this inactivity is taking place, resulting in inefficient spend and operations. To maximize sales rep productivity, partner loyalty and provide […]