Channel Programs
Can The Channel Come Out To Play?
By Ian Moyse, Sales Director, Workbooks.com, Eurocloud UK Board Member & Cloud Industry Forum Governance Board Member There is an on-going discussion in articles, at events and in offices each day about the part that channels will play in go-to-market for the cloud form factor. Does it have a place? What is that place? What […]
NetApp Partners With Launch International For GetSuccessful Initiative
By Jonathan Lee, Associate Editor Partnering has been a traditional practice for businesses to solve problems, supplement gaps and achieve specific strategy goals. With the dawn of the Information Age, solution providers that specialize in nurturing partnerships have been gaining much more visibility, assisting vendors in maximizing and optimizing their partner networks. NetApp partnered with […]
Marketo Announces Agency Program
In response to the increasing demand for third-party digital marketing services, Marketo launched the Marketo Agency Program. With 50 partners already participating in the program, the Marketo Agency Program is an automated platform that tracks leads in various forms from social, lead interaction and sales-ready status, according to company officials. Clients also gain access to Marketo’s Marketing […]
Partner Channel Manager For Metafile Shares Company Training Methods
The debate of “partner quality versus partner quantity” has been constant in the channel ecosystem. While it is easy to garner a network of thousands of partners, developing a solid community of loyal and profitable VARs is an entirely different story. That is why Metafile, a document management solution provider, takes a crawl-walk-run approach to […]
SilverSky Joins NetApp Partner Program For Service Providers
SilverSky is the newest addition to the NetApp Partner Program for Service Providers. SilverSky is a cloud security SaaS solution that specializes in email and network security by providing vulnerability management, web site security, log management, mobile device management and brand protection. By joining the NetApp partner program, SilverSky now will be able to over […]
PartnerPath Helps AT&T Develop Partner Program To Nurture Mid-Market
By Jonathan Lee, Associate Editor For many corporations, developing a partner program is one of the most effective ways to increase sales and mindshare. This especially is true for companies such as AT&T that are seeking to team with optimal service providers that offer valuable, objective insights on identifying areas for improvement and building corporate […]
FieldOne Exec Shares Best Practices In Partner Onboarding
An increasing number of organizations are striving to include added services and benefits to their hardware and software offerings. However, in addition to developing a consistent revenue model for all channel players, it is imperative that partners are equipped and empowered to sell all products and services to get maximum value from new opportunities. In […]
Using Gamification To Drive Partner Loyalty And Sales
An increasing number of organizations are recognizing the value of gamification in driving customer and employee engagement. In fact, research from Gartner has indicated that by 2015, 70% of Global 2000 organizations will use gamification in some way. Vendors, brands and manufacturers can leverage gamification as a tool and inherent business strategy to drive efficiency […]
Monetate Unveils New Partnerships At #AgilitySummit
Monetate, a testing, targeting and personalization platform for online marketers, announced three new partnerships with data management platform providers during its annual Agility Summit. These new partnerships include: Aggregate Knowledge, a media intelligence company which offers advertisers and agencies the capability to pinpoint where to reach highest-performing customers; BlueKai, an enterprise data activation solution for […]
Dell Boosts Partner Engagement With Technical Community
Dell is making moves in the social space by creating a thriving community for its channel partners. In addition to the company’s dedicated social media page on the PartnerDirect partner portal, Dell has launched a new PartnerDirect Technical Community on its TechCenter web site. Company officials said the PartnerDirect Technical Community was designed to add […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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