Channel Programs
Magento Focuses On Strengthening Partner Program
To ensure end-customers receive quality care and advisement in the area of e-Commerce, Magento is focusing on refining and improving its Solution Partner program. This is one of the many areas the company is honing in on as a result of increased demand for its Enterprise Edition offering. In fact, Magento will be “introducing innovations across […]
Channel Marketing Is Broken
By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]
Kaspersky Lab Amps Up Partner Offerings For Improved Sales And Marketing Results In 2013
Last week, Kaspersky Lab, a developer of secure content and threat management solutions, unveiled a variety of new partner offerings, including new incentives, programs and content offerings, during the company’s Partner Summit, which took place February 7-10, 2013, in Cancun, Mexico.
Twitter Expands Certified Products Program
Social network Twitter is expanding its channel universe by adding nine new organizations to the Certified Products Program. The program was developed with the goal of helping businesses connect with tools and solutions that will enable them use Twitter more effectively, as well as guide developers to more business opportunities. The new additions were included […]
OfficeMax Establishes New Retailer Partner Program
Office supply vendor and retailer OfficeMax is dipping into the channel world through a new “store-within-a-store” concept in which the brand is establishing a network of retailer “partners.” As of January 2013, 25 retailers including A&P and Safeway are part of the OfficeMax partner network, according to Matt Gruber, National Account Manager of New Business […]
Truecount RFID Launches New Channel Partner Program
Truecount, a provider of cloud-based RFID solutions for retailers, recently launched the Channel First Program to build up a network of complementary solution and service providers. The new program was unveiled with the signing of J.D. Associates, a retail POS solution provider. As a systems integrator, J.D. Associates provides POS and ERP solutions to more […]
Xerox Buys Restaurant Technology Services From McDonald’s
Xerox recently purchased Restaurant Technology Services, LLC (RTS) from McDonald’s Corporation. RTS currently provides service desk support via 600+ employees, who help more than 17,000 McDonald’s restaurants in China, Ireland, the UK and U.S. RTS is a services company that offers technical help related to POS equipment, kitchen video devices and “cashless” credit card processing […]
Alvarion Releases New Partner Loyalty Programs And Portal To Improve Channel Collaboration
Alvarion, a provider of wireless broadband solutions, has announced major enhancements to its Partner Program and Portal. Among the changes are new partnership options, online certifications, incentives and deployment modulation tools. These additions were designed to create business opportunities and resources to encourage partner sales and marketing success. “Alvarion recognizes the vital role that partners play […]
Dell Unveils Aggressive Goals For 2013 At Annual Conference
More than 5,000 Dell customers and partners gathered at the second annual Dell World, which was held at the Austin Convention Center, to get insight scoop on the company’s go-forward plans for 2013 and beyond. Specifically, the Cloud and social media have come into focus for Dell’s forward-looking plans. The company also is setting its […]
Channel Marketing Changing Direction
By Lawrence M. Walsh Here are some channel truisms about marketing: Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments. Vendors, on the other hand, are myopic marketers. They’re most concerned […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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