Monetate, a testing, targeting and personalization platform for online marketers, has added Brooks Bell, an optimization firm for enterprise-level clients, to its Certified Partner program. The Monetate Certified Partner Program was designed to help educate partners across all tiers of the variety of features and capabilities in the Monetate platform. “Brooks Bell is one of […]
By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. Sometime this month, Hewlett-Packard Co. is expected to lose its crown as the world’s largest PC manufacturer. Lenovo Group Ltd. is already in a statistically tie for the shipping the […]
More buyers are utilizing search engines, social media and other research strategies to learn about solutions. Due to these behaviors, manufacturers must work harder to ensure their partners have the most effective collateral and marketing resources to go to market. Asigra, a provider of enterprise cloud backup, recovery and restore software, recently unveiled multiple enhancements […]
Act-On Software, a marketing automation company that focuses on large enterprises and mid-sized organizations, has announced the inception of the Act-On Partner Exchange (APEX), which was developed to connect its growing customer base to its array of business partners. The new offering will act as a resource for Act On’s 1,000-plus customers seeking new products […]
Tiered partner programs and special recognition for channel players allow vendors and manufacturers to spotlight high-performing partners and garner greater loyalty. To recognize top channel partners that succeeded in improving business quality and customer satisfaction, ESI, a designer and manufacturer of high-performance telephone systems for SMBs and organizations recently announced its Elite Reseller Partners for […]
Companies across verticals, especially healthcare and retail, are taking note of the improved productivity and efficiency that comes with implementing mobile devices within their organizations. One company turning to the channel to capitalize on this transformation is Motion Computing. The global provider of tablet PCs faced the challenge of standing out to new partners […]
The rise of Bring Your Own Device (BYOD) business models, and the growing threat of cyber crime have led to an increased need for endpoint security, and in turn more opportunities for the channel. Since these trends are impacting both SMBs and large enterprises alike, Kaspersky Lab is planning a forceful channel expansion on an […]
Retail consulting firm RPE was appointed as Americas Retail Top Specialty Consultant by JDA Software Group, a provider of supply chain solutions, during the JDA Alliances 2012 Leadership Awards. The ceremony was held during the JDA FOCUS conference, which took place April 29 to May 1, 2012, in Las Vegas. “We align our customers with […]
In the vast social media landscape, VARs, agencies and consultants are challenged with mastering an array of communication tools and tactics. This is especially challenging in the social media space, in which it’s a daunting task for channel marketers to obtain and utilize social best practices and avoiding branding and communication silos.
In an effort to create more meaningful partnerships among its channel, iQmetrix, a provider of retail management software for the U.S. wireless industry, has implemented a new partner program. Through the new program, iQmetrix has introduced new specific categories and tiers to its existing network. Categories include: Consumer Solutions; Retailer Solutions; Resource Partners; and Hardware […]