Topics
Intelligent Channel Rebate And Incentive Management: Helping Meet The ‘New Normal’ For Tech Manufacturers
By Chanan Greenberg, SVP and GM of High Tech, Model N Despite the current economic situation, an economic recovery will occur. For B2B high tech companies, it will likely be a gradual recovery that begins late in 2020 and gains speed in the middle of next year. But for now, sales have slowed across many […]
Reveille Engages Partners With Vertical Market Knowledge, Adjacent Technology Expertise With New Channel Program
Reveille Software, a provider of active insight solutions for Enterprise Content Management (ECM) and Enterprise Information Management (EIM) content, is taking “a quality, not quantity” approach to recruiting partners for its new channel program. Rather than build an extensive channel ecosystem, the looking is focusing its recruiting efforts on partners with a vertical focus and […]
ChannelWeek Experts: To Boost Partner Engagement, It’s Time to Go Digital, Get Personal Too
Maximizing partner engagement — an impossible dream for many channel program leaders – was given master-class treatment in the series of online presentation made during ChannelWeek at the end of August. The webcast series, hosted by Channel Marketer Report and its sister publication Demand Gen Report, offered deep-dive insights into why partner engagement remains so […]
Ansira Forms New Business Unit To Strengthen Channel Marketing Offering
Ansira, an independent global marketing technology and services firm, announced the creation of Ansira Channel and two other business units, Ansira Digital and Sincro. The move is in response to the rapidly growing demand for digital readiness in the marketplace and to hone the company’s specializations. Ansira Channel was created as a dedicated business unit […]
Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand Gen Business; Names Curran CRO
Impartner, the channel management platform and partner relationship management (PRM) provider, has completed its acquisition of the through channel marketing automation (TCMA) business from TIE Kinetix. The acquisition includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, as well as an exclusive digital marketing transformation program developed and delivered in partnership […]
Check Point Enhances Engage App To Boost Partner Sales Success
Check Point Software Technologies has significantly upgraded an app that was launched to encourage partner reps to perform activities that are proven to drive growth and profitability. The Check Point Engage app has been enhanced to enable market-tested practices drive demand and customer value, report on the them, and be able to reward sales reps […]
Lenovo’s New Portal Personalizes Partner Experience With Role-Relevant Materials, Information
Lenovo has launched a new partner portal that provides a single access point to tools, resources and intelligent, personalized information that are most relevant to the partner’s needs, geographic markets and past history. The Lenovo Partner Hub, part of a company-wide multi-year digital transformation program for business partners, reaffirms the company’s commitment to fostering greater […]
Pro-Vigil Launches Portal-Supported Partner Program To Boost Commercial Dealer Sales
Pro-Vigil, a provider of remote video monitoring and crime deterrence solutions, has launched a new partner program to enable organizations such as commercial security dealers to leverage the company’s remote video monitoring service to grow their businesses with recurring monthly revenue. The program also helps partners build stronger customer relationships, develop long-term contracts, and diversify […]
Partnering Agreements: How To Build Trust In Partner-To-Partner Engagement
By John Guido, Founder and CEO, P2P Global While at first pass “partnering agreements” may not appear to be a hot topic, they are a vitally important aspect of channel ecosystems, partner-to-partner engagements, and collaboration within the IT channel. Up until now, there has been a consistent set of inefficiencies related to partner-to-partner engagements, and […]
To Redefine And Optimize The Way You Manage Your Channel Programs, Check The Data
By Leah Allen, Vice President of Growth Marketing, Model N Now more than ever companies should be looking at ways to tighten up revenue operations to stay agile and be ready to bounce back when things return to normal. For most high-tech companies, channel sales typically represent 70% or more of an organization’s revenue. Companies […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
