Topics
Channel Marketing Track Added to B2B Marketing Exchange Agenda
The B2B Marketing Exchange a premier event for marketers managing the complex sales cycles and group buying realities common today, is expanding its 2018 agenda to include sessions and workshops on channel marketing. “Considering that as much as 65% to 75% of all B2B revenue is generated through indirect sales teams, it’s critical that all […]
Seismic Enhances Partner Program to Bolster Go-To-Market Opportunities for Channel Network
Seismic, a leading enterprise-grade marketing and sales enablement solution, announced enhancements to its partner program, Partner Edge. The enhancements will serve to both bolster go-to-market opportunities for Seismic partners as well as provide more specialized benefits and engagement models for different partner categories. Seismic is announcing three new categories of partnerships, available immediately, each with […]
Infographic: How PRM Enhances Every Step of the Partner Journey
Partner relationship management creates a frictionless, contemporary partner experience that ensures the best partners want to work with you, optimizes your mutual performance and accelerates indirect revenue. This interactive infographic, published by Impartner, highlights 10 keys elements of the partner journey. For example, it offers information on how modern PRM technology: Accelerates partner on-boarding and […]
Vendors Boost Concierge Services to Attract and Support Resource-Strapped Partners
Despite the development of user-friendly partner relationship management solutions, channel marketing management technology, and increasingly intuitive portals intended to make it easier for partners to work with the vendors they represent, brands are finding it necessary to offer even more personal touches. Concierge programs, which can range from answering simple questions about accessing those partner […]
With ZINFI Support, NEC and Partner Teleco Collaborate To Successfully Seize Sudden Opportunity
When a partner recognizes a major opportunity for a vendor to benefit from an unexpected market opportunity, success can hinge on the ability of the brand to help the partner react quickly, efficiently, and effectively. Challenges When Toshiba announced that it was exiting the telecommunications business – suddenly leaving a number of dealers without a […]
WinGreen Marketing Systems Launches Channel Advisory Service Practice
WinGreen Marketing Systems, Inc., a provider of content marketing, lead generation, and account based marketing services for B2B technology companies, has launched an channel advisory service practice. Services include channel strategy, program and organization development, go-to-market support, partner recruiting and planning, and comprehensive channel marketing support that leverages WinGreen’s full-service marketing functions. The channel advisory […]
The Integration Imperative: Why Channel Partner Processes and Technologies Must Be Silo-Free
Laz Gonzalez, Chief Strategy Officer at Zift Solutions With the channel in a constant state of flux, it’s no wonder that today’s CMOs are dealing with more demands, complexities and technology than ever before. Channel technology vendors have been quick to deliver all sorts of software and solutions to help (and win the business of) […]
Finding the “Right Partner” Needles in the Channel Haystack: The 14 Rules for Partner Recruitment that Net the Best
Finding channel partners that fit your strategy mold is hard enough. It’s getting even more challenging due to the increasing demand for the diminishing supply of capable channel partners. This research by Nuvello, a global network of industry analysts and consultants, in association with ICLP, a leading end-to-end loyalty agency, examines the practices employed by […]
Infographic: 5 Things Every Vendor Can Do To Build Stronger Partner Relationships
Channel partner relationships can be complicated. With everyone working towards the same goal from a different perspective, it can lead to misunderstandings, disagreements and, on occasion, complacent attitudes….all of which have a negative impact on partner relationships. However, even with the most difficult channel partner relationship, five imperatives emerge that can ensure better partnerships between […]
WorkSpan Announces General Availability of Its Marketing Network Solution
WorkSpan has announced that its new marketing network which enables vendors and their partners to rapidly execute joint marketing programs is now generally available. The company, which was founded in 2015, introduced the network in an early availability program that included SAP, Intel, CenturyLink and Infosys. “Companies need to engage with thriving ecosystems of partners […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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