FotoWare Enables Consistent Use and Distribution of Your Most Important Images, Graphics and Videos
The Problem: In the ever growing demand for content, ensuring consistent branding through channel partners is becoming more challenging. All too often, partners use images, graphics and videos incorrectly in their presentations. And with increasing use of your images on partner websites, blogs or social media, you may be unaware of where and how graphics are being […]
Empower Your Partners: How To Improve Partner-Led Demand Creation with Marketing Certification Programs
The limited marketing skill sets found in many partner organizations inhibit their ability to help drive demand. Even when vendors syndicate content and turn-key marketing campaigns, their partners typically don’t have the expertise to make the best use of the materials. In this e-book by Perks WW, learn how to implement a successful marketing certification […]
Boost Your Business with an Effective Channel Advisory Board. Here’s How to Start Building Yours
By Lisa Masiello, president and founder, TECHmarc Labs, Inc. A channel advisory board provides leadership in identifying, cultivating, and strengthening a technology vendor’s relationship and business interactions with the rest of their partner community, industry leaders and influencers, other IT vendors and potential clients. It also provides external guidance to a vendor’s management team on their corporate […]
Streamlining Processes, Accelerating Reimbursement Can Boost MDF Utilization
At the end of the last quarter — just like countless quarters before them — many vendors were probably sitting on a fairly significant portion of their MDF (market development fund) budget. Despite the value that many partners place on having access to MDF, much of the money that vendors set aside goes used. Figures […]
Are You Helping Your Partners Address Evolving Buyer Personas?
By Jeffrey Mesnik, president, ContentMX According to Forbes magazine, buyer personas are “semi-fictional characters that personify your ideal customer” and are “imperative to having accurate audience insights.” But what happens when the persona of the buyer changes almost overnight, as it has for technology buyers? As stated by Gartner in the introduction to its report, Targeting […]
Data Analysis Reveals Partner Referral Programs Drive Steady Stream of Qualified Leads
Having sufficient feet on the street to ensure that more sales opportunities are identified is a key reason why enterprises are expanding their channel programs. But even the most expansive network of partner resellers can’t cover all of the bases. To ensure a steady flow of qualified leads, vendors are discovering that automated referral partner […]
Impartner Raises $15 Million in Funding from Emergence Capital
Impartner, a leading partner relationship management (PRM) company, announced the closing of a $15 million round of funding from Emergence Capital, a venture capital firm focused on early and growth-stage enterprise cloud companies. Impartner will use the funding on research and engineering to continue to advance its flagship Impartner PRM solution. The company will also invest in […]
The State of Business Partner Referral Programs Annual Report
Partner networks can be a great source of high-quality leads. Not only can partners identify qualified opportunities that are in-market, many have the ability to actually influence the sale too. Recruiting and retaining referral partners that provide a steady stream of qualified leads requires a program that meets their needs as much as yours. In […]
Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics
By Ed Breault, VP Marketing & Industry Solutions at Aprimo If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success. You also probably know how difficult it can be to engage and enable partners to take the actions necessary to drive that growth […]
ChannelChat: Why Partners Are Opting for a ‘My Brand First’ Marketing Strategy
Episode 11: Jeff Mesnik, ContentMX In a recent State of The Channel report, CompTIA noted that channel partners – especially managed service providers – are beginning to put more emphasis on marketing their own brands and identity. One reason, said CompTIA, is that vendor brands of cloud-hosted solutions are becoming less visible. In this episode […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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