With ZINFI Support, NEC and Partner Teleco Collaborate To Successfully Seize Sudden Opportunity
When a partner recognizes a major opportunity for a vendor to benefit from an unexpected market opportunity, success can hinge on the ability of the brand to help the partner react quickly, efficiently, and effectively. Challenges When Toshiba announced that it was exiting the telecommunications business – suddenly leaving a number of dealers without a […]
WinGreen Marketing Systems Launches Channel Advisory Service Practice
WinGreen Marketing Systems, Inc., a provider of content marketing, lead generation, and account based marketing services for B2B technology companies, has launched an channel advisory service practice. Services include channel strategy, program and organization development, go-to-market support, partner recruiting and planning, and comprehensive channel marketing support that leverages WinGreen’s full-service marketing functions. The channel advisory […]
The Integration Imperative: Why Channel Partner Processes and Technologies Must Be Silo-Free
Laz Gonzalez, Chief Strategy Officer at Zift Solutions With the channel in a constant state of flux, it’s no wonder that today’s CMOs are dealing with more demands, complexities and technology than ever before. Channel technology vendors have been quick to deliver all sorts of software and solutions to help (and win the business of) […]
Finding the “Right Partner” Needles in the Channel Haystack: The 14 Rules for Partner Recruitment that Net the Best
Finding channel partners that fit your strategy mold is hard enough. It’s getting even more challenging due to the increasing demand for the diminishing supply of capable channel partners. This research by Nuvello, a global network of industry analysts and consultants, in association with ICLP, a leading end-to-end loyalty agency, examines the practices employed by […]
Infographic: 5 Things Every Vendor Can Do To Build Stronger Partner Relationships
Channel partner relationships can be complicated. With everyone working towards the same goal from a different perspective, it can lead to misunderstandings, disagreements and, on occasion, complacent attitudes….all of which have a negative impact on partner relationships. However, even with the most difficult channel partner relationship, five imperatives emerge that can ensure better partnerships between […]
WorkSpan Announces General Availability of Its Marketing Network Solution
WorkSpan has announced that its new marketing network which enables vendors and their partners to rapidly execute joint marketing programs is now generally available. The company, which was founded in 2015, introduced the network in an early availability program that included SAP, Intel, CenturyLink and Infosys. “Companies need to engage with thriving ecosystems of partners […]
Mindmatrix PRM Software Now Integrates with Zoho CRM
Mindmatrix, the supplier of a fully integrated platform offering complete sales and marketing enablement for direct and indirect sales, announced that its partner relationship management (PRM) software now integrates with Zoho CRM. The integration with Zoho allows bi-directional synchronization of lead data and opportunities between the two platforms. As a result, any opportunity created in […]
PRM, By Any Name, Could Benefit From More Integration with CRM
By Robert DeSisto, Chief Value Officer at Salesforce Partner Relationship Management (PRM) applications have been around for 18 years, yet have struggled to take hold in the market. Over the same period, CRM spend has seen explosive growth across every industry in companies small to large. So with one third of the world’s business generated […]
When Will CMOs Recognize the Potential of Channel Partner Marketing?
While the communication gap between direct sales and marketing organizations appears to be closing, partner programs have yet to win much support from many CMOs. That could be a problem for many of the large and small businesses that are counting on partner organizations to drive more of their revenue. Start-up firms, in particular, are […]
IDG Survey Shows Growing Interest in Incentive Program Management Software
Channel marketers believe that having greater insight into their incentive programs can help to optimize their results. That’s one of the key findings of a survey conducted by IDG Research for 360insights, the Ontario-based provider of software-as-a-service solutions that automate incentive programs. The heavy-lift processes associated with incentive programs not supported by end-to-end marketing technology […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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