Channel Agencies
Winn Technology Group, Averetek Partner On Collaborative Marketing Solutions
Winn Technology Group and Averetek have entered into a strategic partnership, establishing collaborative marketing solutions for clients in the technology sector. The partnership between Winn and Averetek will expand the combined expertise of both firms in the channel marketing arena. Averetek, a provider of channel marketing software, has enhanced its lead generation platform with the […]
Xerox Reinforces Commitment to Partners with New Marketing Resources, Re-Designed Portal
Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]
Allbound Taps Stephen Ceplenski as Chief Growth Officer
Stephen Ceplenski has joined Allbound, a partner relationship management (PRM) software provider, as Chief Growth Officer. Most recently, Ceplenski was Global Vice President of partner success and partner marketing at Marketo. Ceplenski joins Allbound at a time when market watchers see sales of PRM solutions and related technologies growing substantially. For example, earlier this year […]
Channel Execs Push to Close Partner Marketing Skills Gap
As Forrester Research reported earlier this year, companies are expected to make significant investments in their partner marketing technology, pushing sales of through-channel marketing automation solutions to $1.2 billion through 2023. But to ensure that their teams know how to optimize these tools, companies are making additional investments to build teams with sharper channel management […]
ZINFI Invites Marketing Agencies, Channel Consultants to Resell, Set Up and Configure Its Channel Management Solutions
ZINFI Technologies, Inc., a supplier of unified channel management solutions, is enabling marketing agencies, channel consultants, and CRM system integrators to set up and configure the ZINFI platform on behalf of their clients. ZINFI recognizes that many vendors lack the internal resources to create and upload sufficient content to optimize channel marketing solutions, or to […]
Magentrix Enhances PRM Solution To Boost Sales Enablement, User Adoption
Magentrix Corporation, a leading provider of SaaS-based partner relationship management (PRM) solutions, has enhanced its technology with upgraded sales enablement functionality and features that boost user adoption. This release gives clients more tools for growing sales and amplifying brand awareness. Vendors can now organize, group, and present marketing and sales content in alignment with each […]
ChannelChat: How Ingram Micro’s Jennifer Anaya Champions Change and Innovation
Jennifer Anaya has a pretty big job. As Ingram Micro’s vice president marketing, North America, her responsibilities include leadership of the U.S. and Export marketing organization and management of branding, corporate communications and marketing for the region. In addition to these and other duties, she also leads and manages the daily operations of Agency Ingram […]
Carol Giles Neslund Joins as a Principal at PartnerPath
PartnerPath, a leading provider of channel design and execution services, announced that Carol Giles Neslund has joined as a Principal of the firm. Neslund brings deep experience in sales strategy, route-to-market planning and leadership development that will help PartnerPath clients capitalize on channel growth opportunities. Neslund’s executive and channel leadership roles with technology companies (Avaya, Seagate […]
Zift Acquires Elastic Grid; Deepens Concierge and Managed Services Offerings
Zift Solutions, a leading supplier of enterprise channel management solutions, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services. “With the acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel […]
Channel Management for Hire
By Norma Watenpaugh, founding principal and CEO, Phoenix Consulting Group If you are like most channel management organizations, you are continually pressed to do more with less. Although two-third of IT products and services are sold through channels, my guess is that you don’t have two thirds of the sales and marketing budget to enable […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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