Channel marketers are becoming increasingly selective in choosing partners to participate in specific marketing campaigns. Employing new technologies to discover which partners are more capable of supporting modern marketing initiatives or have demonstrated support of their brands, channel leaders are boosting the effectiveness of their through-channel marketing programs. Laura Seymour, Senior Director, Global Partner Marketing […]
Prominent partner marketing practitioners and leading channel program experts will explore the benefits of implementing segment-specific or account-based marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a review of feedback from attendees of the B2B Marketing Exchange On-Line Experience held in February. Post-event […]
Purechannels, a dedicated channel sales and marketing specialist, is expanding into North America. The move comes after the company experienced record growth over the past 12 months, recording a 50% uplift in new client acquisition. Leading the US operations from Purechannels’ new North American headquarters in North Carolina is channel executive Mike Ammann, who has […]
Channel marketers will be offered a deep dive into the best practices that optimize segment-specific or account-based marketing programs with their partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The virtual event was originally scheduled as an in-person conference. The Next-Level ABM theme was selected after a review of feedback from attendees of […]
Gorilla Corporation, a global partner marketing technologies and services provider, has acquired MarketingXpress, a software company that specializes in building channel marketing platforms. With the acquisition, Gorilla will enhance its current offerings with MarketingXpress’ through-channel marketing automation (TCMA) platform — Partner Pulse — to serve its customer base with a broader ecosystem and more advanced […]
The disappointing level of partner participation in many channel marketing initiatives may simply be the result of vendors inviting way too many partners to the party. Indiscriminate syndication of even the most well-crafted campaign is likely to win the support of only a segment of a vendor’s partner ecosystem, channel experts say. Promotions may not […]
While many channel professionals still need to up their game on partner program basics, the ongoing evolution of the B2B buyer’s journey and growing client demand for holistic, needs-based solutions are requiring companies to rethink their go-to-market motions. That was the combined take-away from the channel agenda at last month’s B2B Marketing Exchange that stressed […]
The fact that the channel-focused digital publication CRN continues to ask in its annual partner program survey what percentage of MDF/co-op goes unspent on a quarterly basis is a good indication that many partners continue to leave money on the table. A spot check of responses to the 2020 Partner Program Guide revealed that a […]
Channel professionals will be offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for February 22-24, is standing in for the in-person conference, hosted annually by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR). The […]
By Alan Feldman, Director of Business Development, and Michael Auer, Growth Marketing Director, Winn Technology Group With the ever-changing landscape of sales for products or services, the need to optimize and grow your channel ecosystem continues to be more critical. From many years of working in this arena in the technology sector, and seeing some […]