Channel Programs
Red Hat Arms Channel Partners With Renewals Intelligence Platform
Red Hat, an open-source solutions company, is providing its distributors and resellers with a digital platform to deliver daily-updated data on renewal performance and exclusive Red Hat sales insights. A component Red Hat’s Partner Renewals Engagement Program (PREP), the Renewals Intelligence platform features a suite of interactive dashboards that allows channel partners to gain a […]
Forrester Predicts Investments In PRM Software To Reach $889 Million By 2025
Forrester is predicting that the market for partner relationship management software will climb at a compound annual growth rate of 14.2 percent to $889 million by 2025. In a recent post, Jay McBain, Forrester’s Principal Analyst, Channel Partnerships & Alliances, noted that channel leaders are looking for PRM to be the foundational layer on a channel […]
Sensormatic Updates Partner Edge Channel Program With Enhanced Portal, Executive Sponsorships
Sensormatic Solutions, a global retail solutions portfolio, has launched an updated version of its Global Partner Edge (GPE) Channel Program to better equip channel partners with tools to drive business opportunities and growth. The enhanced program offers channel partners a comprehensive suite of go-to-market support, tools, financial incentives and training resources. The company’s goal is […]
Channel Experts Share Strategies On Boosting Partner Sales & Marketing Alignment At #B2BSMX
When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021. Partner marketing teams at many channel-focused companies are often under-staffed and insufficiently funded, even at large organizations. As […]
Juniper Networks’ Tina O’dell, SAP’s Kirsten Boileau Win Powerful Partners Awards
Tina O’dell, Head of Global Channel Marketing at Juniper Networks, and Kirsten Boileau, SAP’s Global Head – Digital Transformation Enablement, were selected as winners of the Powerful Partners awards at the B2B Sales & Marketing Exchange online experience last month. The Powerful Partner awards, included for the first time in the annual B2B Innovator Awards, […]
Pandemic Strategies: ASG Helps Partners Tighten Focus On Customers’ ROI
More than seven months into an economy rocked by an unrelenting pandemic, some companies are beginning to get back to the business of investing in their operations, if mostly on must-have projects. But even as firms begin to explore how they can adjust their business to a “new-normal,” vendors and their partners need to focus […]
Brother’s New Partner Portal Strives To Support Channel’s Digital Transformation
Brother International Corporation has launched a new online partner portal that consolidates Brother’s comprehensive suite of partner products, tools and training into an intuitive, companywide partner relationship management (PRM) platform. The new, unified portal — officially called PATH (Partner Authorized Total Hub) — was implemented to remove complexity for thousands of Brother Authorized Partners (BAP), […]
B2BSMX Channel Track Explores Strategies To Align Partner Marketing And Sales Effort
Even at large partner companies, marketing staff can be pretty lean. That’s why many of the more successful channel teams are working hard to provide partner sales staff with the tools and content necessary to engage customers and prospects all the way from the top-of-the-funnel to post-purchase support. At the B2B Sales & Marketing Exchange […]
T-Mobile Offers Social On-Demand Capabilities With New Channel Program
T-Mobile has launched its all-new T-Mobile for Business Partner Program. The company, which completed its acquisition of Sprint earlier this year, has combined programs to create a better experience for partners. T-Mobile now offers a secure partner portal with tools and resources including training materials, marketing assets, customer activation capabilities and more. A new Social and […]
Nutanix Enables Partner Transition To New Channel Program With Support Center
Nutanix, an enterprise cloud computing provider, has launched a global partner program designed to re-define the partner engagement journey. The program, Elevate, will bring together Nutanix’s global partner ecosystem – value added resellers (VARs) and value added distributors (VADs); service providers (SPs) and telcos; hyperscalers; independent software, hardware, and platform vendors; global system integrators; and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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