Co-op / MDF Programs
Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub
At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]
Channel Leaders, Partners Aligned On Marketing As Critical COVID-19 Response
Channel leaders and partners are generally aligned on strategies to address the impact that the COVID-19 pandemic is having on their businesses, according to two recent surveys by The 2112 Group, a business strategy and research firm. While the vast majority of channel leaders are committed to leaving their marketing budgets unchanged, partners plan to be […]
B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies
With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]
Channel Marketing Workshop, Break-out Sessions At B2B Marketing Exchange Identify New Strategies For Success In 2020s
A robust agenda of important channel management and marketing topics has been slated for the upcoming B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, the channel’s most influential thought-leaders and practitioners will explore the strategies and tactics that will boost partner program performance through the next decade. The […]
WekaIO Channel Program Prioritizes Partners With Tech Firm, OEM Relationships
WekaIO has launched a global partner program for high-performance, scalable file storage for data- intensive applications. The WekaIO Innovation Network (WIN) equips partners with modern storage architecture solutions, technical expertise, and an enhanced value proposition that includes acceleration of data to technical computing GPU resources for breakthrough performance. WIN is the outcome of a strategy […]
At Pivot3, With-Partner Planning Boosts Effective Co-Marketing, MDF Usage
Pivot3, a provider of intelligent infrastructure solutions, has enhanced its global partner program to maximize partner success and provide predictable profitability while bringing Pivot3 solutions to market. Aimed at deepening the company’s relationships with a compact networks of partners, the program’s enhancements include greater access to joint marketing funds and qualified leads, expanded training options […]
Cohesity Enhances Channel Program To Recruit, Support Strong Partner Stable
Cohesity, a data management solution provider, has enhanced its channel partner program to meet the growing opportunities for partners globally. The program focuses on simplicity and transparency, with streamlined processes for incentives and market development fund (MDF) management, generous bonuses for bringing in new customers, as well as the ability to clearly differentiate partner capabilities. “Our enhanced […]
How ASG Adjusts Channel Program To Focus Partners On Business Unit Buyers
If there’s a memo that channel leader Wayne Monk didn’t miss, it’s the one that technology buying power is shifting steadily from IT department to line-of-business decision makers. Witnessing first-hand that business unit buyers are accounting for an increasing share of sales, and expecting the trend to continue as forecast, Monk, senior vice president, global […]
Red Hat Boosts MDF Usage With Program Management Platform And Service Support
While so many channel marketers struggle to get partners to take advantage of the market development funds (MDF) they offer, the situation at Red Hat, a leading provider of enterprise open source solutions, is substantially different. In the past two years, the number of partners that are participating in the company’s MDF program has climbed […]
Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey
For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|