TCMA And Channel Management Solution Vendors Partner With Incentive Technology Providers
Channel management technology vendors are partnering with incentive program and rebate/MDF management tool providers to offer clients holistic partner program support solutions. Through-channel marketing automation technology (TCMA) vendor BrandMuscle, announced it has formalized a partnership with WorkStride, a sales incentives and rebate management company, to provide a seamless experience for managing the full range of […]
SEO Partner Websites Are Good For Business – Theirs And Yours Too
By David English, president, TSL Marketing Building customer-centric websites that rank highly on search engines is a challenge for most B2B companies. The leaders in their fields – especially those with highly recognizable brands – tend to dominate many search terms. But even many big brands don’t have the resources to ensure that their offerings […]
Influencer Channels: Maximize Your Brand Visibility & Lead Generation
Creating an influencer channel made of affinity partners, advocates, ambassadors and thought leaders is critical to success in 2020, and the program will need to be personalized to serve these early digital influencers. Check out this report and discover: The power of influencer marketing in the B2B space; How to start assembling your influencer channel; […]
B2BSMX Channel Track Explores Strategies To Align Partner Marketing And Sales Effort
Even at large partner companies, marketing staff can be pretty lean. That’s why many of the more successful channel teams are working hard to provide partner sales staff with the tools and content necessary to engage customers and prospects all the way from the top-of-the-funnel to post-purchase support. At the B2B Sales & Marketing Exchange […]
T-Mobile Offers Social On-Demand Capabilities With New Channel Program
T-Mobile has launched its all-new T-Mobile for Business Partner Program. The company, which completed its acquisition of Sprint earlier this year, has combined programs to create a better experience for partners. T-Mobile now offers a secure partner portal with tools and resources including training materials, marketing assets, customer activation capabilities and more. A new Social and […]
Nutanix Enables Partner Transition To New Channel Program With Support Center
Nutanix, an enterprise cloud computing provider, has launched a global partner program designed to re-define the partner engagement journey. The program, Elevate, will bring together Nutanix’s global partner ecosystem – value added resellers (VARs) and value added distributors (VADs); service providers (SPs) and telcos; hyperscalers; independent software, hardware, and platform vendors; global system integrators; and […]
Channel Leaders Tap Hyper-Personalization As Strategy For Future Of Partner Marketing To Drive Prioritized Partners
While channel leaders often express some frustration about not being able to break the 80/20 barrier, a white paper by Channel Impact, a channel focused consulting firm and services agency, suggests that vendors will continue to focus their attention on their top performing partners and those showing the most potential for the future But now, […]
P2P Global, A Partner Collaboration Platform, Offers Sponsorship Program To Vendors
P2P Global, an open ecosystem and marketplace that enables collaboration among diverse partner and technology companies, has announced an offering for technology vendors. The Technology Partner Sponsor program enables vendors to distribute leads to their partners on the platform, collect referrals from any P2P Global-enrolled solution providers, and share information about their products and service […]
Intelligent Channel Rebate And Incentive Management: Helping Meet The ‘New Normal’ For Tech Manufacturers
By Chanan Greenberg, SVP and GM of High Tech, Model N Despite the current economic situation, an economic recovery will occur. For B2B high tech companies, it will likely be a gradual recovery that begins late in 2020 and gains speed in the middle of next year. But for now, sales have slowed across many […]
Reveille Engages Partners With Vertical Market Knowledge, Adjacent Technology Expertise With New Channel Program
Reveille Software, a provider of active insight solutions for Enterprise Content Management (ECM) and Enterprise Information Management (EIM) content, is taking “a quality, not quantity” approach to recruiting partners for its new channel program. Rather than build an extensive channel ecosystem, the looking is focusing its recruiting efforts on partners with a vertical focus and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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