Through Channel Marketing Automation
Versatex Deploys Channel Marketing Tools To Enable Mom-And-Pop Partner Shops
Versatex Building Materials, a manufacturer of quality PVC building products, has deployed channel management software to provide its partner network with automated tools to more effectively market and sell its products. The company is using the ZINFI platform and partner portal to generate targeted email campaigns, update leads, track sales activities, and monitor the entire […]
Channeltivity Joins HubSpot’s App Partner Program
Channeltivity has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a customer relationship management (CRM) platform, works with App Partners like Channeltivity to help grow its business through extending the product value of its apps, and distributing quality apps through the HubSpsot App Marketplace. Channeltivity’s SaaS […]
Zift Solutions Adds Channel-Partner Planning Capability To PRM Solution
Zift Solutions, a provider of partner relationship management (PRM) software, has announced an addition to its ZiftONE platform. The new Success Plans capability, a supplier and channel-partner business planning tool, enables vendors to collaborate with business partners to develop comprehensive business plans and set goals to create successful go-to-market strategies. With ZiftONE’s Success Plans, suppliers and […]
360insights Expands Channel Management Offering With Acquisition Of Channel Maven And Spark Your Channel
360insights, an incentive management company, has acquired the partner program consulting agency, Channel Maven, and Spark Your Channel, a demand generation technology provider. The purchase of these two successful firms, both founded by channel marketing authority, Heather K. Margolis, will bolster 360insights’ data-driven capabilities in the areas of channel engagement & marketing, as well as […]
Fielo, An Incentive Management Solution Provider, Acquires Channel Management Technology Vendor Gage Marketing Group
Fielo, a Salesforce-native provider of incentive automation for channel incentive, employee incentive, and customer loyalty programs, has acquired Gage Marketing Group, a channel management software provider. While Fielo has long been a leader in the Salesforce-native market, Gage’s incentive, distributed marketing, and eLearning solutions will enable Fielo to expand its market to serve customers with […]
Seeing Growth In Channel, Investors Fuel Impartner With $50 Million In Funding
Impartner, a pure-play SaaS-based channel management and partner relationship management (PRM) provider, has raised $50 million in funding. Brighton Park Capital, a growth equity investment firm that specializes in partnering with growth-stage software, healthcare and tech-enabled services businesses, led the round with participation from existing investors Savant Growth, Emergence and Golub Capital. The investment, which brings […]
New Impartner Easy-To-Customize Interface Facilitates Partner Access To Business Enablement Data
Impartner, a global pure-play SaaS-based channel management and partner relationship management (PRM) technology provider, has introduced a solution interface that facilitates partner access to business enablement data. The new interface, Impartner PX Partner Experience, offers partners a modern and intuitive interface that provides a clean, simplified view of the data that matters most such as […]
Empowering Brands And Partners With Through-Channel Marketing Automation
By Joel Montgomery, Chief Strategy Officer, Incentive Solutions and OneAffiniti It’s been a few years since Jay McBain, Forresters’ Principal Analyst – Channels, Partnerships & Ecosystems, called the increasing adoption of through-channel marketing automation (TCMA) the “third stage” for sales and marketing leaders. Following the adoption of customer relationship management technology and marketing automation solutions, […]
With New Partner Portal, Dialpad’s Channel Driven Sales Soar
Dialpad Inc., a leader in AI-powered communication and collaboration, saw unparalleled channel growth in the second quarter of 2021, driven by demand for its cloud contact center. As Dialpad scales beyond $100M in annual recurring revenue (ARR), the company continues to leverage the channel as a leading revenue driver, accounting for more than half of […]
JS Group ‘Partners’ With Client Qumu To Implement Global Channel Program
The JS Group (JSG), a channel strategy consultancy and services company, has entered a unique relationship with Qumu Corporation, a provider of cloud-based enterprise video technology, to implement a world-class global channel program. More than offering traditional channel support services, JSG “has a different agreement with Qumu,” Janet Schijns, JSG’s CEO, told CMR. “It’s based […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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