Channel Marketer Report

Channel Relationships

ASG Technologies Seeks Channel Input With New Partner Advisory Council

ASG Technologies, a provider of integrated and flexible end-to-end solutions for the information powered enterprise, has created its first partner advisory council. While ASG welcomes input from each of its partners, the council presents a formal program to get hands-on experience in guiding the company’s product roadmap, upcoming programs, and policies. The strategic insights gathered […]

Read More

Forrester Taps Partner-Based Marketing As New Strategy To Serve Business-Unit Buyers

To ensure that increasingly demanding business-unit buyers are being serviced by partners that truly understand their needs, channel leaders should apply significantly more discipline to their partner recruitment and selection practices. In a new report, Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement. Forrester’s Steven Casey, Principal Analyst, and Jay McBain, Principal Analyst – Channels, Partnerships […]

Read More

Impact, Partner And Influencer Marketing Technology Supplier, Fueling Growth With $75 Million Investment

Impact, a partnership automation solution provider, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and […]

Read More

Zift Creates Strategic Partner Program To Offer Ecosystem Of Agencies, Applications, Services Providers

Zift Solutions, an enterprise channel management provider, has launched a new strategic partner program to connect its customers to an ecosystem of agencies, applications, and service providers. Current and new Zift Solutions customers will be able to choose from a menu of agency, technology, and service providers, such as AchieveUnite, Bombora, and Televerde, to enhance their channel programs […]

Read More

Read All About It: Best-Practices For Publishing Engaging, Email-Minimizing Newsletters

To minimize the number of emails crowding their partners’ inbox, channel marketers should consider packaging multiple messages into newsletters. That was one of the important take-aways from a recent presentation on optimizing partner communications by Heather Margolis, CEO and founder of Channel Maven Consulting. When you add up the different messages vendors send to their […]

Read More

5 Reasons Why Partner Rep Surveys Should Be A Key Part Of Your Channel Communication Program

By Brooke Friendly, Director of Marketing, ChannelAssist What if you could see into the minds of individual channel reps, establish direct communication with them and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible. And we’re not talking about reaching just top performers – the 5% that already love selling your products. […]

Read More

Infoblox Aligns Channel Program With Partners’ Path To Market

At its inaugural Americas Partners Summit last Fall, Infoblox reviewed how the company had expanded its BuildingBLOX partner program to include additional investment in accreditation, deal registration enhancements, new partner tools, and rebate rewards. During the past year, Infoblox had expanded its partner alliance ecosystem with the addition of 100 new partners, boosting channel revenue […]

Read More

Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers

Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: Partner relationship management (PRM) Through-channel marketing automation (TCMA) Channel incentives and program Channel data management (CDM) […]

Read More

12 KPIs To Best Measure Channel Partner Engagement

By Kenneth Fox, CEO, Channel Mechanics There’s considerable focus these days on customer experience. After all everyone knows a satisfied customer is more likely to buy additional products and services (research shows up to 14x). That’s obviously critical as it’s a lot less expensive to sell additional products and services to an existing customer than […]

Read More

Breaking News: Channel Partners Can Be Critical to Great Public Relations

By Anna Keeve, Public Relations Manager, ESET North America Channel partner marketing is a lot like public relations.  When done well, you benefit by getting other people – your partners — to tell your story. In the digital age, there are many different types of ‘influencers.’ Historically, there was one main trusted medium to amplify […]

Read More