Channel Marketer Report

Channel News

Axcient Fields Partner Success Team to Support Managed Service Providers

Axcient, a provider of a comprehensive set of business availability solutions, has staffed an 11-member team dedicated to ensuring its managed service provider (MSP) partners receive the highest level of service. The Axcient Partner Success Team provides onsite visits, periodic business reviews, regular check-ins and a single point of contact for partners. The team’s charter […]

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360insights, A Channel Incentives Programs Provider, Acquires Sales Incentive Solutions Company, MTC Performance

360insights, a global channel incentives provider offering consumer and channel rebates, SPIFF programs, MDF & co-op ad processing and channel insights, has acquired MTC Performance, a sales incentive solutions company. MTC’s solutions focus on sales transactions, the end of the channel value chain, gathering rich data on the customers, the sellers, the products or services […]

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SproutLoud Launches Customized Marketing Analytics Dashboards

SproutLoud, a leading SaaS-based through-channel marketing automation platform provider, has added customized marketing analytics dashboards as an integral part of its comprehensive solution. The ability to customize dashboards allows brands to quickly access relevant data about their distributed marketing efforts with partners, retailers, dealers, agents, distributors and franchisees who sell their products in local markets. Brands […]

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New Channeltivity Edition Enables Access to Partner Data in HubSpot

Channeltivity, a leading provider of partner relationship management (PRM) software, has released the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot customer relationship management (CRM) to seamlessly access their channel partner data. With the HubSpot Edition, channel managers can view, track and report on channel data from within HubSpot. The HubSpot Edition was designed to enable […]

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Sectigo Boosts Partner Marketing Support with Enhanced Channel Program

Sectigo, a commercial certificate authority and a web security solutions vendor, has made comprehensive improvements to its channel partner program. By further equipping its already-thriving channel of partners worldwide with additional tools and incentives, the company’s goal is to enable them to expand into new segments within the cybersecurity market. Last July, Sectigo credited significant […]

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Alliance of Channel Women Announces 2019 Leadership Team

Alliance of Channel Women (ACW), a not-for-profit organization dedicated to accelerating the growth of female leaders in the technology channel, announced changes to its leadership team for 2019, including the expansion of its Board of Directors, the election of four new directors and the appointment of new officers. “ACW’s growth in membership and programs has gained momentum […]

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Vistex Receives Equity Investment Up to $105 Million to Fund Acquisitions; Hire Sales, Marketing and Engineering Talent

Vistex, a supplier of go-to-market software, has received a minority equity investment of an initial $65 million, and up to an additional $40 million, for future strategic acquisitions from Accel-KKR (AKKR), a technology-focused private equity firm. Founded in 1999, Vistex is a worldwide operation with 20 offices, 1,500 employees and nearly $250 million in revenue […]

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SMB Partners Say Lack of Time Limits Use of Vendors’ Marketing Platforms

Only 23% of IT channel partners with between five and 10 employees say they accessed or used a brand-provided marketing platform on a monthly basis in the last year. According to a compilation of three surveys of IT channel partners generating less than $10 million annually, lack of time is the primary reason marketing platforms […]

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6-Session Bootcamps Drill Participants on How to Accelerate Development of Successful Channel Programs

AchieveUnite, a provider of consultancy services and business programs for channel-focused companies, has launched a six-week course designed to help professionals develop and deliver a unique channel strategy that fits their business needs and drives value for their partners. The course, called the Channel Acceleration Bootcamp, has been designed to help participants understand the fundamentals […]

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Channel Sessions At B2B Marketing Exchange To Help Partner Marketers Chart New Program Road Maps

Channel marketing will be well-represented at the B2B Marketing Exchange (B2BMX) as the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27. The channel marketing track, which was added to the conference last year, has been expanded to include eight sessions and a workshop. Laz Gonzalez, chief strategy officer, Zift Solutions, returns to […]

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